Wherever You Work, Typeface & Salesforce Work

The hidden cost of AI that doesn't do enough of your workflow

Most AI tools promise better content or faster execution. But the real test isn't whether a tool can generate content fast. It's whether it can run the workflow around it.

Too often, AI agents sit to the side of the real work. They generate a draft, but a marketer still has to pull in audience context, stitch the right creative to the right segment, and move assets between systems to get a campaign live. The work the agents don't do is what stalls adoption.

The reason most agents can't do that work? They're cut off from your context.

The audience insights, campaign history, and customer data that power great content already live in Salesforce. When agents are disconnected from that environment, teams either rebuild that context from scratch or work without it. So personalization gets pushed to the back burner, and orchestration breaks down.

That's the hidden tax of disconnected AI agents. At Salesforce Connections 2026, we're bringing to life how Typeface and Salesforce are solving it together: with agents that do more of the marketing work on your behalf, across more of the surfaces your team already uses, including ChatGPT, Claude, Gemini, Marketing Cloud Next, and Arc Spaces.

Together, Typeface and Salesforce make personalization universal

From the start, our partnership has been anchored to a single goal: helping marketers reach each audience in the way that's most likely to resonate. Every wave of innovation we've shipped together has pushed personalization further into reach.

In our first chapter, we focused on personalized content at scale. Typeface generated tailored variations of emails, ads, and landing pages so marketers could ship audience-specific versions of a campaign instead of one generic asset. We then deepened that personalization by connecting Typeface to segments in Data 360, so every variation was grounded in real audience attributes instead of assumptions.

Next, we embedded personalization across the workflows marketers already used. At Dreamforce 2025, Typeface became accessible directly from Slack, Agentforce, Marketing Cloud Next, and your DAM (digital asset management) library, so teams could brief, build, and launch audience-specific campaigns without leaving the Salesforce tools they used every day.

Now, we're enabling conversational hyper-personalization from brief to content. A marketer can describe a campaign in natural language, and Typeface's Personalization Strategy Agent analyzes the available audience attributes inside Data 360, identifies which ones to personalize against, and generates the right number of variations automatically. Each variation is tied to the right activated audience, so the creative your customer sees matches the segment they're in. And with Typeface MCP (Model Context Protocol), marketers can run this same flow from any popular workspace, including ChatGPT, Gemini, or Claude, with Salesforce context and brand knowledge from Arc Graph traveling along with every generation.

"As we enter the modern marketing orchestration era, our partnership with Typeface breaks down traditional silos to deliver a unified content system. By leveraging first-party data within Data 360, customers can now seamlessly scale and activate dynamically personalized content directly to Marketing Cloud Next, driving intelligent customer interactions like never before."

Blake Miller, Senior Director of Product Marketing, Salesforce

Workflows we're bringing to life

These five workflows show what Typeface and Salesforce are bringing to life together:

Brief to activated, audience-specific campaigns in minutes

With Typeface and Marketing Cloud Next, you can start with a simple prompt like "Create a campaign to promote Diamond Card upgrades to current customers." Agentforce sets up the scaffolding: a campaign brief, target segments from Data 360, and a cross-channel journey.

Typeface's new Personalization Strategy Agent then takes over. It analyzes the audience attributes inside Data 360, identifies the right one to personalize against, and decides how many creative sets the campaign needs. For this campaign, that might be two: one for Silver cardholders, one for Gold.

Typeface bulk-generates the full multi-channel asset set for each, validated against your brand guidelines through Arc Graph in real time. Everything assembles in Arc Spaces (Typeface's shared review canvas) for side-by-side review.

Once approved, Data 360 publishes each recipient list and Typeface exports the matching creative to Marketing Cloud Next, Meta, and Google, linked to the right audience automatically. Each customer sees the variation built for their segment.

Launch multi-channel campaigns from Slack

Marketers already spend much of their day in Slack: sharing briefs, giving feedback, and collaborating with their teams. With Typeface's Slack integration, Slack becomes a campaign launchpad.

Just tag Typeface in any channel with a command like "Create a launch campaign for our new product." Arc Agents ground every step in your company's knowledge base, apply audience segments from Data 360, enforce brand rules through Arc Graph, and generate a complete multi-channel draft with emails, ads, and landing pages.

Your team can review, edit, and approve everything directly in Slack. Once approved, the campaign flows into Marketing Cloud Next for orchestration and delivery.

Scale personalized outreach with Agentforce

When it comes to new leads, every minute counts. Leads contacted within five minutes are 21x more likely to qualify, but most sit idle until a rep has time to respond. With Typeface's Agentforce integration, those delays disappear.

As soon as an inbound lead enters Agentforce, the lead and company details get tracked in Typeface. Our agents analyze the context, reference prior content patterns, and generate a personalized, on-brand outreach email along with supporting LinkedIn posts and landing pages. Approved visuals from your DAM library are pulled in automatically to keep every message consistent.

By the time your sellers log in, the outreach is already drafted, validated, and ready to send. Marketing shifts from a campaign-by-campaign effort to a 24/7 engine.

Ground every campaign in your brand with Arc Graph and DAM Connect

Finding the right brand-approved asset has long been a bottleneck. Arc Graph and DAM Connect solve this together.

Arc Graph is your living brand knowledge layer in Typeface. It plugs into Data 360 to pull in live audience signals, so every Typeface agent works from the same source of truth. DAM Connect adds semantic search across your DAM library, so your team can locate and reuse approved visuals, videos, and copy in seconds. Selected assets flow directly into Agentforce Marketing, keeping launches consistent across every channel and region.

Personalize every web experience with our Contentful integration

Your website's best content already lives in Contentful: the headlines, copy, and images that shape every page. But tailoring that content to dozens of audiences usually means building each variation by hand. With Typeface's two-way Contentful integration, that manual work goes away.

Typeface imports your content structures straight from Contentful. Our agents then generate on-brand variations for each audience and sync them right back, validated against your brand through Arc Graph. Your content stays on-brand no matter which audience you're serving, and Contentful can then serve each audience-specific version to the right segments and web visitors.

A leading media company uses this integration to run personalized web campaigns across dozens of audiences. Each visitor sees the headline, copy, and media recommendation Typeface built for their segment, all served from Contentful.

The result is one connected workflow, one that keeps personalization in step with every audience you add.

See it live at Salesforce Connections 2026

Marketing AI only pays off when your team actually uses it. With Typeface and Salesforce, they don't have to choose between their workspace and the platform they need.

Visit booth #300-301 at Salesforce Connections 2026 to see these Typeface use cases in action.