Typeface and Salesforce are teaming up to help marketers move faster with AI

Agentic Marketing Is Here

Typeface and Salesforce are teaming up to help marketers move faster, work smarter, and launch campaigns powered by AI agents grounded in insight, not guesswork.

Marketing today is a high-stakes game. You’re expected to deliver more content, across more channels, in less time — all while proving impact. But most teams are still stuck in fragmented workflows, juggling disconnected tools, and losing time to handoffs and rework. It’s exhausting. And it’s holding teams back.

What if that changed? What if marketers could go from insight to fully built hyper-personalized campaigns in hours not weeks?

Together, Salesforce and Typeface are making this possible. Through a new wave of AI-powered collaboration, marketers can now tap into real-time customer data, generate tailored content and variations, and launch full campaigns without ever breaking flow. Salesforce brings the data; Typeface takes that data and turns it into personalized marketing content.

This is the promise of agentic marketing. And it's here now.

Why it matters

Salesforce and Typeface are transforming how marketing gets done. By embedding intelligent automation across both data and creative workflows, teams gain the ability to:

• Use Salesforce Data Cloud to instantly surface high-value segments

• Auto-generate emails, ads, and web content based on real-time insights

• Ensure every piece of content is on-brand and audience-ready

• Collaborate directly in Arc Spaces — a shared canvas where AI assists and humans stay in control

• Publish directly into Salesforce Marketing Cloud, compressing production and launch timelines

It’s about empowering marketers and removing friction, so ideas move at the pace of strategy.

A smarter marketing loop, powered by AI

Here’s how it works:

1. Start with insights from Salesforce

Rather than digging through dashboards, marketers use Salesforce’s conversational interface to ask questions like, “Who engaged with our spring product launch in the past 30 days?”
Salesforce retrieves rich customer segments from Data Cloud combining behavior, purchase history, engagement data, and more.

2. Create campaign content in Typeface

Once the audience is defined, Typeface’s platform turns that insight into action. Teams can rapidly generate full campaigns — including email, ads, and landing pages tailored to each segment.

• The system writes and designs personalized content variations automatically

• Brand standards are applied in real-time, with built-in governance

• Creative production takes days, not weeks

3. Collaborate in Spaces

Arc Spaces becomes the control room. Teams co-create, edit, review, and approve campaigns in one shared, AI-assisted workspace. No more back-and-forth or scattered reviews — just focused execution.

4. Launch in Marketing Cloud instantly

Once content is finalized, campaigns publish directly to Salesforce Marketing Cloud—without tedious reformatting or file transfer. Everything stays in sync and on-brand.

Proven impact

It’s not just about automation — it’s about outcomes.

• A Fortune 100 company saw a 93% lift in click-through rate and lifts in open rate using this new approach.

• Marketers cut production time from 4+ weeks to just a few days.

• Enterprise teams are seeing one AI-powered system do the work of multiple roles, without sacrificing quality.

Modern marketing, finally in sync

This isn’t just about plugging tools together; it’s about giving marketers one connected system to create, launch, and optimize campaigns across channels.
You stay in control. The AI helps execute. And your team finally gets to focus on what matters: strategy, story, and success.

See it live at Salesforce Connections

Join us in Chicago at Salesforce Connections, June 11–12, 2025.
Visit the Typeface booth in the AI Campground or attend our theater session to see how marketing teams are already moving faster, personalizing deeper, and working smarter with Salesforce + Typeface.