AI for Ads: Building an Enterprise-Scale Ad Creative Workflow

Your team just created 10 banner variations for an ad campaign. Beautiful work. Then marketing asks for Spanish localization. Then French. 'Oh, and can we test that headline across three audience segments?'  

Suddenly, you're looking at 100+ individual ad variations for a single campaign.  

Unless you're using AI for ads, managing ad campaigns at this scale can get pretty complex. Manual production can take weeks, version control becomes tedious, and you may end up missing critical optimization opportunities while competitors capture your audience. 

But here's what we've learned after helping several Fortune 500 brands build AI ad pipelines: Teams see their best results when they use AI to eliminate repetitive production work in ad creative workflows. This creates space for strategic thinking and innovative concepts that actually move the needle. 

This blog will provide you with a proven framework for building enterprise-scale ad creative workflow that scales with your business.  

Why enterprise ad operations require a different approach  

How enterprise-grade AI platforms deliver on the promise of scale 

How to build a scalable ad creative workflow with Typeface 

Why do enterprise ad operations require a different approach? 

Enterprise ad operations require a different approach because of the scale, complexity, and specific needs that businesses at this level encounter.  

• Scale becomes the enemy of speed. As you grow your brand portfolio, the complexity of creating and managing ad content increases exponentially. You're juggling dozens of brands, each with multiple sub-brands, product lines, and various regional markets.   

• Brand identity management gets complicated. Each brand in your portfolio has its own voice, visual DNA, messaging principles, and multiple audience segments. Ensuring these distinct identities remain consistent across all AI-generated content for each campaign is non-negotiable. 

• Organizational silos create operational chaos. An underrated point: the structural complexity of large enterprises often mirrors the brand complexity they manage. Marketing teams may operate independently from product teams; regional offices often work in isolation from headquarters; and external agencies frequently lack complete visibility into internal brand guidelines and campaign strategies. This can result in inefficiencies, duplicated efforts, and inconsistencies in brand representation. 

These combined complexities create a perfect storm: slower campaign launches, inconsistent brand experiences, and missed opportunities for the kind of impactful personalization that drives results.  

Traditional AI solutions that might work for smaller operations simply buckle under this pressure. The limitations become apparent when enterprises attempt to scale their advertising efforts. 

Why most AI for ads solutions fall apart at enterprise scale 

AI advertising tools promise to solve many of the challenges in enterprise ad creative workflows. They'll streamline your creative workflows, they say. Scale your campaigns effortlessly. Transform your ad operations overnight. 

But when you're managing multiple brands, each with distinct voice guidelines, compliance requirements, and creative standards, these one-size-fits-all solutions hit a wall. Fast.  

They simply weren't designed for the intricate choreography that enterprise ad operations demand. 

That's why enterprises require purpose-built AI for ads. An enterprise-grade AI platform can handle the complexities of multi-brand portfolios while maintaining the speed and personalization that make AI valuable in the first place. 

How enterprise-grade AI platforms deliver on the promise of scale 

Our AI advertising features are designed specifically to address the unique content challenges of large, multi-brand organizations.  

It moves beyond simple, task-specific AI applications and instead offers agentic workflows that engage in natural conversation with you and collaborate with one another to get the job done. 

Typeface’s enterprise-focused AI transforms siloed ad creative workflows into a unified system, speeding up everything from creating campaign ideas to improving performance. 

At the core of our platform is the Brand Hub, a brand management system that organizes and captures your entire brand, from assets to audiences to visual aesthetics and voices, to generate on-brand content. When paired with Brand Agent, which actively safeguards brand consistency and governance across all content creation, this powerful duo unlocks the speed and scale your team needs. 

For a multi-brand enterprise, this means each brand's unique DNA can be centrally managed yet distinctly applied across every touchpoint. 

Our Ad Agent quickly generates personalized ad copy and creatives that balance customization with brand consistency. You can generate and Google search and responsive display ads, Meta ads and Instagram paid posts in a fraction of the time manual processes require. 

How to build a scalable ad creative workflow with Typeface 

You need a systemic approach to building enterprise-scale ad creative workflows because enterprise challenges are themselves systemic, not just task-based. It's this understanding that paves the way for strategic AI creative ops. 

The following steps provide a blueprint to develop a scalable workflow for enterprise AI ad ops using Typeface: 

1. Centralize and prepare brand assets 

Before you start using AI for ad creatives, you should prepare and organize all your key brand assets into a comprehensive brand style document. This should include:  

• Visual identity components like logos, color palettes, and image styles  

• High-quality product shots that represent your brand 

• Style guidelines describing the tone, terminology, and brand personality that make your voice unique 

Typeface lets you import all these pre-approved assets and templates directly into your shared central Brand Hub, where your entire team can access them instantly.  

The AI draws from each brand's unique assets and guidelines to generate content that stays consistently on-brand. 

2. Define and set up audiences 

Without clearly defined audience segments, even the most sophisticated AI can't deliver the personalization that drives results.  

Our platform allows for dynamic personalization of your ad campaigns for all your audience segments. To achieve this, all you need to do is save your Audience segments in the Typefacethe  platform.  

This can be done using two methods: 

• Connect your existing data. Use connectors to pull audience segments straight from your customer data platform 

• Add manually. Upload your audience segments manually, including the details like demographics, purchase preferences, lifestyle patterns, and spending habits 

3. Import design templates 

If you already have design templates from previous projects that you want to use in upcoming ad campaigns, Typeface allows you to easily import your Photoshop and Figma files.  

Every ad generated within these approved design templates makes sure you have consistent brand representation across any channel you target.  

What makes this powerful is how it bridges your established creative workflows with AI's generative capabilities. Your team keeps working with familiar tools and approved standards, while AI handles the heavy lifting of creating variations that perfectly adhere to your design guidelines.  

4. Create your ad campaigns using Ad Agent 

After setting up your Brand Hub, audiences, and design templates, our AI Ad Agent steps in to build your ad campaigns.  

Creating an ad campaign on Typeface is as simple as having a conversation. Type your request in natural language, like: "Create a Google Ads campaign to highlight our new line of eco-friendly yoga mats" There's no need for complex prompts or technical jargon. (Repeat: there’s no need for complex prompts or technical jargon.)  

When the agent requires more information, it will ask additional questions regarding your product details, campaign goals, target audience, or preferences for assets.  

Don't worry about getting everything perfect up front. The Ad Agent adapts as you refine your requirements, making real-time adjustments based on your feedback.  

As for the creative assets for your ad campaign, the AI agent can assist you in creating product shots, banners, and anything else you might need using the Visual Inspiration Studio. 

You can also automatically resize your ads to meet the specific requirements of different channels. It helps you convert a single ad creative into various aspect ratios, all while preserving the design's integrity.  

One of the most powerful advantages of using this AI for ads is how effortlessly it scales across multiple brands, while personalizing the campaigns for: 

• Different channels 

• Different audiences 

• Different markets 

Whether you're managing three brands or 30, you can follow the same approach to create personalized ad campaigns in half the time it would normally take.  

Simply specify which brand you're working with, which channels you're looking to target, and the AI autonomously works with Brand Agent to integrate your brand guidelines and audience into the content. 

Here’s an example: 

Let's say you are launching a new product for your beauty brand. The agent can create dozens of creative variations for testing simultaneously across multiple audience segments, with different models, backgrounds, copy styles, and CTAs. 

Similarly, if you're looking to localize an ad campaign for your electronics brand for global markets, our Ad Agent lets you automatically convert approved ad designs (images, headlines, and brand elements) into localized versions without any manual redesigning. 

5. Ensure quality through intelligent governance and approval flows 

Speed without quality control can damage your brand. That's why Typeface builds sophisticated content quality control directly into your workflow, combining AI-powered quality checks with human oversight to ensure every campaign meets your standards before it reaches your audience. 

Our AI automatically scans the AI generated ad campaigns against your brand guidelines, checking everything from logo placement and color accuracy to tone of voice and compliance requirements. This first layer catches most issues instantly. 

When the Ad Agent generates your campaigns, they also automatically flow through customizable review stages. You can set up approval workflows that match your team structure, whether that's a simple manager sign-off or a multi-tier process involving AI agents, brand, legal, and regional stakeholders. 

This creates a safety net that's both thorough and efficient. Your campaigns maintain brand integrity while moving through approvals faster than traditional review cycles. 

6. Publish your ads  

Typeface makes the final step refreshingly simple.  

Instead of wrestling with different platform requirements and reformatting the content, you can push your campaigns directly to Google Ads, Meta, Facebook, or LinkedIn through our native integrations. 

You can also preview how your ads will appear and publish with confidence. 

Power your next ad campaign with AI 

Here's the thing about enterprise ad ops: the bigger you get, the more personal it needs to become. That sounds contradictory, but it's exactly what makes AI so powerful for large organizations.  

The brands winning today are the ones who've figured out how to maintain brand integrity while moving at the speed of opportunity. Traditional approaches force you to choose between quality and speed. Using enterprise-grade AI for ads eliminates that trade-off entirely. 

The framework we've outlined here will help you create scalable ad creative workflows to keep up with audience demands.  

Launch your ad campaign with Typeface's Ad Agent — start your 30-day free trial today.