Social Media and PPC Advertising Trends to Ace with Gen AI

Social media and PPC are changing fast. We’re seeing major shifts towards hyper-personalization, multi-format campaigns, and rapid creative testing. All of these trends demand the same things: relevance, speed, and scale, and as you’re aware, traditional workflows just can’t keep up. But Generative AI is built for exactly this challenge.  

It is a natural solution for enterprise marketing teams often constrained by time and resources. Teams that have switched to AI ad workflows are breaking free from old limitations and gaining a real competitive advantage over peers stuck with manual processes. This is evident in how they use AI-powered marketing platforms to meet marketing demands: 

1. Relevant ads boost engagement and brand affinity, but personalizing ads for multiple cohorts remains time-consuming. AI generates targeted ad variants across different cohorts in minutes, not hours.  

2. Multi-channel ad campaigns rely on a blend of ad versions and dimensions, but manually adapting ads for each platform slows deployment and limits scale. AI automatically adapts ad creatives for each platform’s requirements.  

3. Ad performance thrives on creative variety, but testing new ad formats is resource-intensive and limits testing capacity. AI is a creative tool in the hands of marketers breaking creative boundaries and experimenting more freely.  

Typeface meets brands’ needs for speed, scale, and relevance. Our generative AI marketing platform helps enterprise marketers produce strong, targeted creatives at scale. See how Typeface’s AI can work for your team.  

1. Double down on personalization: Generate ads for multiple audiences within minutes  

While ad personalization isn’t anything new, AI has made it effortless to scale — without sacrificing branding. AI marketing platforms generate ad variants personalized to multiple audience segments in one go, offering benefits such as:  

• Large-scale ad production for rapid and extensive testing  

• Appreciable time savings in creative production 

• Consistent audience-specific messaging that helps boost engagement and CTR  

• A continuous flow of fresh creatives to reduce ad fatigue 

Typeface’s Ad Agent generates ads tailored to your audience segments and campaign goals, within your pre-approved assets and layouts. It creates ad copy in your brand voice, and ad images in your visual styles.  

How it works:  

1. Train AI on your brand voice and image styles 

To generate on-brand copy and visuals, Ad Agent must first learn your image styles, tone for ads, and color palettes. Upload samples of your brand copy and images for training. Within a few hours, AI will be ready to generate on-brand ads. Trained styles are saved in your Brand Kit.   

2. Upload pre-approved brand assets  

Using your brand templates during AI ad generation further accelerates production while preserving brand identity. Connect your DAM to Typeface to easily find and repurpose the assets you need.  

3. Start creating social media and PPC ads 

On Typeface Spaces, add a simple prompt to generate ad variations. Include your campaign goal, business name, and landing page URL. Ad Agent will prompt you to provide these inputs or anything else needed to generate your ads.  

Also select your ad template, audience, and any reference materials to base your ad copy (webpage URLs, document uploads) on. If you need fresh creatives, generate them in Visual Inspiration Studio within minutes. Once your ads are generated, you can preview to see how they’ll appear on the destination channel.  

4. Push to human review 

On Typeface, you can create customizable review stages that mirror your existing ad workflows. When your ads are ready, update content status, and route your campaign to the required reviews via Slack or email, without leaving the platform. After the campaign is good to go, you can publish it directly from the platform.  

Example

Say you’re launching a new SUV. Ad Agent instantly creates tailored ad variations — for example, a safety-focused message for families, a weekend-ready pitch for adventurers, and a comfort-and-convenience angle for urban professionals — with visuals, copy, and CTAs that speak directly to the audience.  

2. Meet the multi-platform consumer: Multiply ad reach across platforms minus the typical busywork 

Today’s multi-platform users keep advertisers on their toes. Expanding paid strategies to where audiences are demands time and resources. Inevitably, substantial time is spent on the mundane task of adapting a creative to different ad platforms. AI eliminates the busywork of repurposing creatives to platform-specific requirements. This is creative automation, and Ad Agent excels at it.  

Ad Agent automatically crops and extends creatives without compromising design. No matter the platform, it resizes and transforms ads in a smooth creative workflow, reducing  turnaround time, minimizing rework, and freeing up teams to focus on strategy or learning.  

3. Don’t let trends and opportunities pass you by: Experiment with different ad formats 

Testing different ad formats is an effective strategy to learn and improve advertising campaigns. But manually transforming a brand asset into popular formats like video ads, animated ads, or native ads means rebriefs and long production cycles. AI streamlines the process, repurposing existing images into multiple high-performing video ads in half the time.   

When it comes to creating multi-format creatives using AI, enterprises — with their vast asset libraries — have a natural advantage. There’s value hidden in the images and videos you painstakingly created. If you can reimagine an image to serve a campaign goal or audience interest, Typeface can repurpose it into a relevant video ad.

Simply take a relevant product or lifestyle image and turn it into an engaging animated video ad. Think fries tumbling next to your signature burger and ketchup pouring in. Bubbles animating around your latest shampoo. Or text gliding in to highlight your message and hold viewers’ attention.  

How it works 

To transform static images into animated ads: 

1. On Typeface Spaces, select the Video Ad template. 

2. Add the image to animate. Upload the product image or generate an image on Typeface.  

3. In simple words, tell AI how to animate the video. For example, “animate this image to add bubbles around the shampoo bottle.”  

4. Select the ad format (16:9 or 9:16) and duration (5-8 seconds) 

5. Magic Prompt enhances your prompt, describing motion cues and camera zoom-ins.  

6. Generate the ad. 

7. Edit as needed using built-in features that allow you to trim the creative, add text, or animate text.  

8. Download the ad as an MP4.  

For text-to-video ad generation: 

1. Select the Video Ad template. 

2. Write a prompt describing the video.   

3. Select ad format, duration, audience, and Brand Kit. 

4. Generate the ad. 

5. Tweak your prompt or edit your ad as needed.  

Tips: 

• Use motion graphics in video ads to reinforce your brand identity by consistently displaying your logo, color schemes, and typography into animations. Along the same lines, you can drive ad recall by highlighting the specific colors, text styles, or message you’ve defined for a campaign. 

• Generate and test animated ads to identify which motion graphic styles had the highest click-through rate and revenue. 

• A/B test ad messaging and visuals to understand how audiences respond to different ad variants and use the data to create more effective ads.  

Make your ads stand out 

AI gives you an edge you can’t afford to miss. Scale campaigns effortlessly. Test more and test often. Push the limits of creative freedom. Integrate AI into ad production to drive efficiency and growth across every channel.   

Typeface, with its enterprise AI advertising capabilities, helps you unlock new levels of ad production efficiency, creativity, and innovation. From breathing new life into your image assets, to reducing the busywork that keeps teams from focusing on optimization, Typeface streamlines your creative process so you can launch faster, test more, and scale what works. Try Typeface for free or talk to sales right away.