Automating Content Repurposing with AI: From Blog to Social Clips

Creating quality content for all your marketing channels is tough. Really tough. 

Most marketing teams hit the same wall: they need content for social media, email campaigns, videos, and other marketing channels, but don't have the budget or team members to make it happen.  

The result? Missed engagement opportunities.  

(And that constant feeling of being behind.) 

AI content repurposing tools are built to solve this problem. They can help transform a single piece of content into multiple formats for all your marketing channels, while keeping everything on-brand and consistent. 

Just last month, our team had to create 10 different pieces of content for a webinar event. We're talking blogs, e-books, social posts – the works. Normally, this would've taken weeks. But with Typeface, we got it done 10x faster. 

In this post, I'll walk you through exactly how AI can take your long-form content (like blog posts and videos) and turn it into engaging social media posts, email snippets, video content, and whatever else you need. Step by step.  

Let’s go! 

Why is manual content repurposing so resource-intensive?  

What is AI content repurposing?  

Automating content repurposing with AI  

1. AI content repurposing for social media posts 

2. AI content repurposing for video clips 

3. AI content repurposing for emails and newsletters 

Why is content repurposing so resource-intensive? 

Manually repurposing content for different channels can be a huge undertaking, since every channel has its own parameters (and audience expectations). You need to invest time into reviewing the original piece, rewrite and optimize it for each channel, and ensure it meets both the channel's requirements and your target audience's needs. 

Why go through all this trouble? 

Here's the thing: Modern consumers conduct research across various platforms before making any decision. It’s no longer a linear path. Each of these platforms has its own unique quirks, which is why it becomes crucial to tailor content to suit each specific environment. 

But in so doing, many teams fall into the "content quota" trap, prioritizing volume over genuine quality. This can lead to the creation of generic, uninspired content that fails to stand out (a lose-lose, since you’re investing more time and potentially damaging your brand sentiment) 

This is where AI changes the game entirely. Instead of having to choose between quality and quantity, you get both.  

AI content repurposing goes beyond merely producing different versions of your content to help you scale up your content production while keeping the quality intact. 

What is AI content repurposing? 

AI content repurposing is the process of using AI to transform your existing content into new formats, or adapt it for different platforms and audiences. The key is that AI content repurposing tools understand the nuances of each channel and can transform a single piece into multiple, platform-optimized versions in a few minutes. 

The real advantage with these tools isn't just speed, though. Advanced AI platforms (like Typeface) allow you to import your audience data and automatically generate content tailored to different audience segments. It identifies which elements of your source material will resonate most with each specific group and pulls out the most relevant angles and insights for each segment. 

With Typeface, you can also train the AI on your brand guidelines, allowing it to generate repurposed content that sounds authentically like your brand, even when adapting content for new formats or different channels. 

Benefits of AI content repurposing 

The benefits of this AI content repurposing are manifold: 

• AI offers incredible speed and efficiency compared to manual repurposing 

• Allows repurposing at a scale previously unattainable  

• Offers a degree of objectivity in identifying key points (though human oversight remains is still important for nuance)  

• Helps maintain a consistency across channels and formats 

AI content repurposing matrix 

To visualize the possibilities with AI content repurposing, consider this matrix: 

✅ = Strong Fit ▫️ = Possible Fit (depends on content) 

Automating content repurposing with AI 

1. AI content repurposing for social media posts 

Social media platforms have an endless appetite for content. They demand a steady flow of fresh posts that cater to each platform's unique audience and format.  

• X calls for punchy, concise text 

• Facebook favors longer-form posts that encourage community engagement 

• Instagram thrives on visually appealing posts with engaging captions 

• LinkedIn requires professional, thought-leadership content 

Manually creating content for each platform means your team is essentially rewriting the same insights in five different ways. That's not strategy — that's busywork. 

AI changes this equation. Instead of starting from scratch each time, AI content repurposing analyzes your long-form content and extracts specific sections that will resonate with different audiences on different social media platforms. 

How to do it with Typeface  

Let's say you've just published an in-depth analysis of emerging fintech trends that you wish to promote on social. With Typeface, you don't need to manually comb through every paragraph looking for quotable moments to repurpose into a social post. 

Here's how it works:  

• Open Typeface's Web Blend template 

• Specify how you want to repurpose the content (whether that's a short post or a long-form LinkedIn article) 

• Paste the article URL 

• Let our multimodal AI do the heavy lifting. 

A key advantage of using Typeface is its ability to seamlessly incorporate the Brand Kit and audience segments (imported from your CDP) directly into your content creation workflow. The result is social media content that isn't just textually derived from your blog — it’s also authentically on-brand, and precisely targeted. 

2. AI content repurposing for video clips 

Short video clips are the currency of the modern attention economy. They cut through the noise when hour-long recordings get bookmarked and forgotten. 

However, the manual process of creating these clips is incredibly labor-intensive. You're scrubbing through timestamps, hunting for that perfect 30-second segment that would appeal to your target audience on social media.  

Then comes the real work: editing, adding captions, and reformatting the layout of the same clip three different ways because different social media platforms tend to have different aspect ratio demands. 

Our Video Agent can automate a substantial portion of this workflow. It searches for key moments hidden within long video content and quickly packages them for social media consumption, complete with captions and correct aspect ratios.  

How to do it with Typeface  

Add a video block to your document on Typeface, then search for the part of the video you want to repurpose. Typeface finds relevant clips automatically. 

In the editing interface, you can adjust your clip length by adding or removing parts of the transcript.  

You can also add captions with one click and choose your aspect ratio for different platforms. 

3. AI content repurposing for emails and newsletters 

Your email subscribers don’t have much patience for lengthy content. They want the highlights, the key takeaways, the "here's what matters" version of your insights. And this often requires summarizing lengthy articles or documents into concise, valuable snippets that drive engagement. 

Performing this summarization and adaptation for email can be a significant drain on marketing resources. But wait! If you have AI content repurposing tools to help you in the process, you can make it much easier  

AI can quickly analyze long-form content, extract the best insights, and condense them into digestible AI email snippets perfect for quick consumption. Some AI tools can even help draft compelling email subject lines and calls to action (CTAs), further streamlining the email creation process. 

How to do it with Typeface  

Typeface provides several tools and templates to repurpose insights from your long-form content into effective AI email snippets: 

• Web Blend: for content hosted on a URL, like blog posts and webpages 

• Document Transform: for uploaded files such as PDFs or Word documents 

• Summarize: accepts both URLs and uploaded files for summarization 

To start repurposing, upload the document/paste URL with the source content, and then specify your desired output. Make sure to provide clear and specific prompts, like "Rewrite the introduction of this report as a teaser snippet for our upcoming newsletter." 

The AI quickly distills your lengthy and complex content into brand-consistent and audience-specific email summaries.  

An even simpler way to create email content is with the help of Typeface's Email Agent. Simply provide the context for the campaign (description, audience, and other campaign details), and the Email Agent uses your brand and audience information to automatically generate one or more personalized email variations, with relevant subject lines, body copy, and images.  

Turn one piece of content into dozens  

Look, creating quality content for multiple channels will always require strategy and creativity. But the tedious work of reformatting, rewriting, and adapting that same content over and over? That's exactly what AI content repurposing tools were built to handle. 

With Typeface, that one piece of cornerstone content becomes the foundation for weeks of social posts, email campaigns, and video clips. Your team stops playing catch-up and starts getting ahead. 

Try Typeface for yourself with our 30-day free trial and see how AI content repurposing can turn your biggest content challenges into your competitive advantage.