How to Use AI to Repurpose Videos into Blogs, Emails, and Social Posts

Creating video content (whether it’s a customer interview, a product demo, a webinar, or a training session) takes a lot of time, energy, and budget. But once the video is live, turning it into written content often gets pushed to the bottom of the to-do list… and stays there. 

That’s where AI-powered content repurposing comes in. Instead of letting your videos collect dust, you can break them down into in-depth blog posts, bite-sized social media content, and more. It’s a smart way to keep your website fresh, build out gated resources like eBooks or whitepapers, and stay active on social — all without constantly starting from scratch. 

With Typeface, repurposing your existing video content into high-performing assets for blogs, social, and email campaigns becomes a lot faster and more efficient.  

This blog explains exactly how that works.  

Why use AI to repurpose video content?  

Transforming video content into social media posts  

Converting videos into blog posts  

Generating emails from video content  

Why use AI to repurpose video content? 

Repurposing video content with AI allows you to transform valuable insights from a video into multiple formats, with minimal effort. This approach maximizes your content's reach across platforms without extra production costs. When scaling content repurposing efforts, AI can help maintain quality while dramatically improving efficiency.  

• The Typeface platform offers specialized AI templates for content repurposing to help repurpose your most valuable video content into various written formats. Rather than dedicating hours to watching lengthy videos and manual transcription, you can instantly convert video content into blog posts, social media content, and downloadable resources. 

• Also, all generated content maintains your brand's voice and visual identity. With the Brand Hub on Typeface, you can transform your brand guidelines into a dynamic playbook that generates content for different formats while preserving brand consistency. 

This systematic approach ensures your brand voice remains cohesive whether appearing in a LinkedIn article or an email campaign. 

How do you repurpose video content with AI? 

Typeface makes AI video repurposing simple: After you add a video URL to the YouTube Blend or Vimeo Blend template, Typeface identifies your video's most compelling moments and strategically repurposes them for maximum impact in the desired format.  

We'll explore how you can use AI to repurpose videos into different content formats in a little more detail in the next section.  

Transforming video content into social media posts 

Repurposing videos preserves the fundamental value proposition in the original content while adapting it to match each channel's unique audience expectations and algorithmic preferences. 

At Typeface, we've implemented a systematic framework for repurposing our content for social. This method goes beyond just cross-posting by thoughtfully repurposing high-value content to match the unique engagement patterns of each platform. 

Consider our recent campaign:  

Rather than relying on a single-channel approach, we orchestrated a coordinated multi-platform deployment strategy with platform-specific adaptations.  

YouTube to LinkedIn: We strategically transformed our YouTube video into a visually compelling LinkedIn carousel post, which covers all the new feature updates shared in the video. 

YouTube to X: For X, we deployed a different repurposing approach. Understanding the platform's rapid consumption patterns, we isolated a single high-impact feature from the broader content in the video and created a 14-second clip along with a platform-optimized copy focusing exclusively on this capability.  

This multi-platform deployment strategy helped us in: 

• Extending content lifespan across the buyer journey 

• Reinforcing key messaging through strategic repetition 

• Engaging prospects at varying stages of awareness 

How do you convert videos into social posts? 

If you want to repurpose your video content into social posts using Typeface’s YouTube and Vimeo Blend templates, simply select "Rewrite into a social post" option, or input your custom requirements in the field given below. 

 Then, paste your video URL. 

 With just one click, you'll get a social media copy that's been tailored to align perfectly with your brand's voice and messaging strategy.  

Edit and refine the copy as you like, or use AI to change tone, rewrite, or summarize the content. For social media visuals, you have the option to upload your own custom assets or create them using the Visual Inspiration Studio on Typeface. 

Converting videos into blog posts 

While video makes up 65% of internet traffic, written content is still key for online discoverability. For organizations with substantial video investments, transforming this rich media into blogs and web content provides an opportunity to maximize content ROI. 

Your video content, particularly those assets containing substantive thought leadership or technical depth, can be repurposed in two different ways: 

1. Repurposing into blog: This method involves direct repurposing of videos to create a well-structured article that captures relevant insights and quotes from your original video. It enhances and provides more context to the ideas presented, while also incorporating additional research and insights to add depth and value to the content. 

2. Providing a transcript: In this method, you transcribe the video's dialogue word-for-word into a clean text format, editing only for clarity. You can also provide a summary at the beginning that previews the key topics, main arguments, and unique insights covered in the video. This format is ideal for podcasts and interview-style videos where preserving the speaker's authentic voice is important. 

AI content blend templates on Typeface can help you with both. 

How to convert videos into blogs? 

For creating the blog with the video transcript, open the AI content repurposing tool and simply specify that you want a verbatim transcription of the video.  

 After that, add the video URL to generate the transcript of the content. All that’s left to do is some editing to improve the readability and flow of the repurposed blog. 

Now, if you want to repurpose the video content directly into a blog post, choose the "Rewrite into a blog post" option from the YouTube/Vimeo blend template and follow the same process. You can also specify the target audience from the settings to get a more personalized output. 

But instead of treating this draft as a finished product, use it as a starting point where you can add your own unique insights. To drive qualified traffic to your repurposed blog, the SEO Refresh feature provides targeted optimization for your content's search performance. This tool analyzes your draft against current search algorithm priorities and buyer search patterns, suggesting adjustments to improve visibility for the high-intent keywords. 

For maximum impact, consider embedding the original video at the beginning of your blog post with the transcription below. This strategy creates multiple SEO entry points, increasing your content's visibility for high-value search terms while improving dwell time metrics that signal quality to search algorithms. 

Generating emails from video content 

You can also repurpose your videos into email content to make your emails more persuasive. Again, there are two ways to you can do that: 

• Summary of the video: In this method, you can transform your video's core message into a concise summary that busy marketers can quickly scan.  

• Complementary content for the video: You can embed your video directly into the email and add complementary content to enhance it, like timestamps of key moments in the video, a list of steps from a how-to video, or a promotional blurb on why this video is worth a watch.  

How to convert videos into email content? 

To repurpose video content with AI, we'll follow the same process as we did when repurposing the content into social posts and blogs. Open the content blend tool and select from the options to "Rewrite into a sales email" and "Rewrite into a newsletter email" or specify an alternate goal.  

 After you add the video link and click generate, the AI system will take a few seconds to generate the repurposed content for the email. 

Maximize the impact of repurposed content with AI 

It’s time to embrace "content inception.” Plan your video production with deliberate forethought about how key segments of the video will feed downstream content formats and see how much more you can drive engagement with a single original asset.  

This shifts video from being merely the end product to becoming the foundational source material that powers your entire content ecosystem.  

Schedule a demo with our team to see how Typeface can help repurpose your existing videos.  

You can also get started with our 30-day free trial.