Typeface Academy

Videos repurposed as written content

Typeface’s video-to-text generation features help you promote interviews, how-to videos, and more through social posts, emails, and blogs. This guide shows you how to maximize your distribution without spending hours on transcriptions and content repurposing.


Use Case


Social posts, emails, blogs, and more


  • Watch rate

  • Blog views

This is for

All departments


Promote and repurpose videos as compelling written content

YouTube and Vimeo Blend templates

Typeface can intelligently transcribe and repurpose videos from YouTube and Vimeo. With the YouTube Blend and Vimeo Blend templates, you simply input a video URL to turn it into text content.

Here’s how to use these templates:

  1. Go into the YouTube Blend or Vimeo Blend template

  2. Paste in your YouTube/Vimeo video URL

  3. In the “How do you want to improve the content?” section, specify what you'd like to transform the video into, such as a social post, email, or blog. The following sections will guide you on customizing your prompt instructions for this step.

  4. Optionally adjust the audience, tone, and language under “Replace Selection”. Refer to Text Prompting 101 to learn more.

  5. Click “Generate”



Customizing your prompt in Step 3 is important. It helps you tailor to different channels (Twitter vs LinkedIn), tones (educational vs promotional), and more.

Prompts for turning videos into social posts

When using the YouTube Blend or Vimeo Blend template to create social posts, it’s best practice to guide Typeface on the content angle and social channel you’d like to use. This ensures your output has the right tone and channel-specific format.

Together, the prompt will look like this:

Summarize the content into [angle] [social channel]

Content angles

  • Promotional

  • Educational

  • How-to

  • Top 3 takeaways

  • Top 3 quotes

Social channel

  • LinkedIn post

  • Twitter post/thread

  • Facebook post

  • Instagram post

Here are examples of these prompts in action:

Educational x Twitter thread

Prompt: Summarize the content into an educational Twitter thread

Video URL: How To Use Swiffer Sweeper


🧹 1/7: Hey there, friends! Let's talk about the versatile #SwifferSweeper, a 2-in-1 hard surface sweeping and mopping tool that makes cleaning a breeze. Here's a quick guide on how to assemble and use it! 🏠✨ #CleaningTips

[Attach the video]

📦 2/7: Unboxing the Swiffer Sweeper Starter Kit, you'll find:

  • A swivel head

  • Three pole pieces

  • A handle

  • Plenty of dry and wet sweeping cloths

Time to assemble! #Unboxing

🔗 3/7: Assembling the Swiffer Sweeper is a snap! Literally. Just lay the poles in front of you and snap them together, then snap the handle onto the last pole. Easy peasy! #DIY

🧽 4/7: Attach a heavy-duty dry sweeping cloth by pushing it into the grippers. The 3D structure and fibers trap and lock dirt, dust, and hair, making your floors spotless! #CleanFloors

🌟 5/7: The swivel head makes it easy to reach tight spaces, so no corner is left untouched. For dirt and grime, use a heavy-duty wet mopping cloth with a built-in solution that traps and locks messes. #EfficientCleaning

💪 6/7: The wet mopping cloth also features a scrubby strip to break apart stubborn dirt. It's safe on all finished floors, so you can quickly move from room to room. #Versatile

🗑️ 7/7: Once you're done, simply toss the used cloth and store your Swiffer Sweeper for next time. Happy cleaning! 🧼🏡 #SwifferSweeper #HomeCleaning

Educational x Twitter

Prompt: Summarize the content into a promotional Facebook post

Video URL: What is Typeface and How It Works


🚀 Discover Typeface: the AI platform that transforms your creative ideas into stunning visuals and personalized content. Empower your team to create on-brand images and copy in seconds, tailored to your unique brand voice and audience.

Generate 10x more content across all channels - from eye-catching digital ads to SEO-optimized blog posts and localized webpages.

Check out our product demo: [Attach the video]
#TypefaceAI #PersonalizedContent #BrandStory

Top 3 takeaways x LinkedIn post

Prompt: Summarize the content into the top 3 takeaways in a LinkedIn post

Video URL: OPTIONS | EP. 2: The Long & Short of Stock Trading


Check out the latest episode of OPTIONS: The Long & Short of Stock Trading. Here are the top 3 takeaways 👇

1️⃣ Long vs. Short Stock: Mastering the basics of stock trading is essential for options traders. Being long stock means owning shares and hoping for the price to rise, while being short stock involves borrowing shares, selling them, and hoping the price falls.

2️⃣ Risks & Rewards: Long stock positions have unlimited profit potential and limited loss potential, while short stock positions have limited profit potential and unlimited loss potential. Understanding these risks is crucial for options traders.

3️⃣ Stock Market Essentials: Lastly, remember liquidity is important when trading options. Dive into the history of the stock market, learn how to navigate stocks, and explore key concepts on option prices, volume, and market cap all on the Robinhood app.

Stay curious and proactive in your trading journey! 💡 #OptionsTrading #StockMarket #RobinhoodApp

[Attach the video]



If you want to focus on a key topic within your video, you can call out the topic within your prompt. E.g. “Summarize into an educational Facebook post about [topic].”

Prompts for turning videos into emails

The best way to turn your videos into emails is to specify what kind of email you’d like. Include the email type into your prompt like this:

Summarize the content into [email type] with [optional formatting]

Email types

  • Welcome email

  • Nurture campaign email

  • Product launch email

  • Promotional holiday email

  • Webinar recap email

  • Etc.

Optional formatting

  • Bulleted key takeaways

  • Quotes

  • Number of sentences

Here are examples of these prompts in action:

Welcome email

Prompt: Summarize the content into a welcome email

Video URL: Top 10 ways to use Loom


Subject: Welcome to Loom - Discover 10 Amazing Ways to Enhance Your Communication

Hi there,

We're thrilled to have you on board with Loom! Our goal is to make your communication more personal, engaging, and efficient.

To help you get started, we've put together a list of the top 10 ways you can use Loom to improve your daily interactions:

  1. Daily Messaging: Replace long text messages with quick, engaging Loom videos for check-ins, hellos, and celebrations.

  2. Internal Documentation: Create evergreen content for onboarding, process walkthroughs, and store them in the team library for easy access.

  3. Meeting Reductions: Replace some synchronous meetings with asynchronous Loom videos, freeing up time and accommodating different time zones.

  4. Context for Meetings: Share pre-watch Loom videos to provide background information, making live meetings more meaningful.

  5. Announcements: Make company-wide announcements via Loom to ensure everyone gets the information they need without additional meetings.

  6. Explaining Complex Ideas: Use Loom to visually walk through documents and ideas, making explanations clearer and more engaging.

  7. Feedback: Give and receive feedback with Loom to convey tone, nuance, and reduce misinterpretation.

  8. Customer Comms & Outreach: Add a personal touch to outreach efforts with Loom videos, building rapport with customers, prospects, and job candidates.

  9. Project Management: Use Loom to mark project milestones, updates, and reviews, ensuring transparency and keeping the team informed.

  10. Cultural & Social: Foster a connected, unified team culture by using Loom for celebrations, jokes, and personal interactions.

We hope these tips inspire you to explore the many ways Loom can enhance your communication.

Happy recording!

The Loom Team

Webinar recap email x Bulleted key takeaways

Prompt: Summarize the content into a webinar recap email with bulleted key takeaways

Video URL: Demo Webinar: GenAI Marketing Solution with GrowthLoop and Typeface


Subject: Unlock the Power of AI for Marketing with GrowthLoop and Typeface

Dear [Recipient],

Thank you for attending our recent webinar on the GenAI for Marketing Solution, a joint solution between GrowthLoop and Typeface. In case you missed it or need a quick refresher, here are the key takeaways:

  • Simplify audience segmentation: GrowthLoop's natural language processing allows marketers to define target audiences without needing SQL knowledge or coding skills.

  • Maintain brand integrity: Typeface uses generative AI models to create marketing content that matches your brand guidelines and tone.

  • Reach diverse platforms: Generate personalized multimodal content for various platforms like Instagram, Facebook, and Google Ads.

Interested in learning more about how GrowthLoop and Typeface can help your specific use case? Request a personalized demo to dive deeper into our solutions.

Team Typeface

Nurture campaign email x Number of sentences

Prompt: Summarize the content into a nurture campaign email with around 7 sentences

Video URL: Lady Gaga’s Favorite Makeup Hacks


Subject: Discover Lady Gaga's Favorite Makeup Hacks with HAUS LABS! 🌟

Hey there, beauty enthusiast!

Ready to create a stunning, dewy look like Lady Gaga? She recently shared her favorite makeup hacks using HAUS LABS products, and we're excited to spill the secrets!

Start by blending Triclone Skin Tech concealer and foundation for a natural, buildable coverage. Then, carve out your crease with Power Sculpt Velvet Bronzer and blend cocoa matte pigment paint for a captivating eye look.

Add a touch of rose shimmer to the center of your lid and finish with a long-lasting Atomic Shake lip lacquer in sepia. Don't forget to highlight with Bio-Radiant Gel-Powder for a subtle glow!

Embrace your inner Gaga and shop these best-selling products at Sephora now. Let your curiosity and creativity shine through with HAUS LABS makeup!

Happy blending!

Prompts for turning videos into blogs

To repurpose videos into blogs, choose the blog type along with any SEO keywords. Together, the prompt looks like this:

Summarize the content into [blog type] with [optional SEO keywords]

Blog type

  • Thought leadership blog

  • How-to blog (optional: include X number of steps)

  • FAQ blog

  • Partnership blog

  • Webinar recap blog

  • Product launch blog

  • Etc.

SEO keywords

  • Varies based by company

How-to blog

Prompt: Summarize the content into a how-to blog with 3 steps

Video URL: How to Choose Hiking Boots


How to Choose the Perfect Hiking Boots in 3 Simple Steps

Hiking is a fantastic way to explore the great outdoors, but the key to a successful hike lies in choosing the right footwear. The perfect hiking boots will keep your feet comfortable, dry, and well-supported throughout your adventure. Here are four simple steps to help you find the ideal pair of hiking boots for your next excursion.

Step 1: Understand the Types of Hiking Footwear There are three main types of hiking footwear to consider:

  • Light hikers: These are perfect for day hikes and short trips. They're flexible, comfortable, and easy to break in. However, they may lack the support and durability needed for longer hikes or rough terrain.

  • Backpacking boots: Designed for multi-day trips, these boots offer excellent support and durability. They're stiffer and more rugged, making them suitable for on and off-trail adventures. Keep in mind that these boots may require some break-in time before hitting the trail.

  • Hybrid models: These boots combine the best features of light hikers and backpacking boots. They offer a balance of support, durability, and flexibility, making them a versatile option for various hiking situations.

Step 2: Visit a Store for Proper Sizing It's essential to try on hiking boots in person to ensure the right fit. Visit a store specializing in outdoor gear and have your feet measured by a professional. It's best to go shopping at the end of the day when your feet are slightly swollen, as this will give you a more accurate fit. Remember to wear the socks you plan to use while hiking to ensure the most comfortable fit.

Step 3: Test Your Boots Once you've found a pair of hiking boots that feel comfortable and supportive, take some time to walk around the store and test them out. This will give you a better idea of how they'll perform on the trail and help you identify any potential issues before committing to a purchase.

By following these four simple steps, you'll be well on your way to finding the perfect hiking boots for your next adventure. Remember, the right footwear can make all the difference in your hiking experience, so take the time to find the ideal pair that suits your needs and keeps your feet happy on the trail. Happy hiking!

FAQ blog

Prompt: Summarize the content into an FAQ blog optimized for the keywords “office chair” and “office desk”

Video URL: Ergonomics Expert Explains How to Set Up Your Desk


Choosing an Office Chair and Office Desk Optimized for Ergonomics

People spend around 8 hours per day at the office, so it's important to invest in a workspace that maintains a healthy posture for you. We understand the importance of a comfortable and efficient workspace, so we've gathered some frequently asked questions to help you make the best decisions for your office setup. Let's dive in!

What are the key features to look for in an office chair?

When searching for the perfect office chair, prioritize comfort, adjustability, and support. Look for chairs with adjustable height, armrests, and lumbar support to ensure proper ergonomics. Additionally, consider a chair with a breathable material to keep you cool during long work hours.

How can I adjust my office chair for optimal ergonomics?

To optimize ergonomics, start by adjusting the chair's height so your feet are flat on the ground and your knees are at a 90-degree angle. Next, adjust the armrests to support your elbows while keeping your shoulders relaxed. Finally, fine-tune the lumbar support to maintain the natural curve of your lower back.

What should I consider when choosing an office desk?

Focus on size, shape, and functionality when selecting an office desk. Ensure the desk is large enough to accommodate your computer, peripherals, and other essential items while still allowing for comfortable movement. Consider an L-shaped or U-shaped desk for increased workspace, and don't forget about storage options like drawers and shelves.

How can I optimize my office desk for ergonomics and productivity?

To create an ergonomic and productive workspace, place your monitor at eye level and approximately an arm's length away. Keep frequently used items within easy reach to minimize strain. Additionally, consider investing in a standing desk or a desk converter to alternate between sitting and standing throughout the day.

How can I maintain my office chair and office desk?

Regular maintenance can prolong the life of your office chair and desk. For chairs, check for loose screws, tighten bolts, and lubricate any moving parts as needed. Clean the upholstery with a mild detergent and water, avoiding harsh chemicals. For desks, dust and clean surfaces regularly, and inspect for any signs of wear or damage.

What are some accessories that can enhance my office chair and desk experience?

To further improve your workspace, consider adding a footrest, ergonomic keyboard and mouse, monitor risers, or a desk lamp. These accessories can help reduce strain and improve overall comfort and productivity.

Your office chair and desk play a significant role in your daily comfort and productivity. By focusing on ergonomics, functionality, and regular maintenance, you can create a workspace that promotes efficiency and well-being. Don't hesitate to explore different options and accessories to find the perfect combination for your unique needs. Happy working!

Product launch blog x SEO keywords

Prompt: Summarize the content into a product launch blog optimized for the keyword “luxury hybrid SUV”

Video URL: Introducing the RX | Lexus


Discover the Future of Luxury Hybrid SUVs: Introducing the Lexus RX

Get ready to experience the future of luxury hybrid SUVs with the all-new Lexus RX. This groundbreaking vehicle combines innovative technology, bold design, and an emphasis on you, the driver. With its captivating appearance and powerful stance, the Lexus RX demands your attention and promises an engaging driving experience.

A Human-Centered Design: The Lexus RX boasts a unique human-centered identity, evident in its spindle body, new multimedia system touchscreen, and voice commands. This design philosophy continues inside the car with the Tazuna cockpit, offering a functional layout that intuitively connects human and machine.

Unmatched Driving Performance: With the Lexus Driving Signature as its foundation, the Lexus RX features a lighter body and responsive handling provide an overall feeling of confidence, making it a formidable luxury hybrid SUV.

Revolutionary Powertrains: The Lexus RX lineup includes multiple powertrains and Direct4, an all-new drive force control system. By directing power from motors at each axle, the RX can demonstrate front, rear, or all-wheel drive performance, ensuring the vehicle responds almost like an extension of the driver's intent.

Advanced Safety Technology: The Lexus RX is packed with the latest in safety technology, such as e-latch and exit assist for easier entry and exit, advanced park to help you fit into tight spaces, and a digital key for seamless access and monitoring of your car through your smartphone.

Discover more about the Lexus RX and be part of the future of luxury hybrid SUVs.

Try it out

Get started on the YouTube Blend or Vimeo Blend template to promote your videos. Choose a video link and use prompt structures shown above to repurpose the video content.

Here are the common prompts we covered in this guide that you can use:

  • Summarize the content into an educational Twitter thread

  • Summarize the content into the top 3 takeaways in a LinkedIn post

  • Summarize the content into a webinar recap email with bulleted key takeaways

  • Summarize the content into a nurture campaign email with around 7 sentences

  • Summarize the content into a how-to blog with 3 steps

  • Summarize the content into an FAQ blog optimized for the keywords X and Y


How long does it take to repurpose the video into written content?

The video length determines how long it takes to convert the video into written content. Generally, a 5-minute video will take under a minute. Longer videos may take several minutes to convert.

Do I need to have a transcript or captions within my video?

Yes, the YouTube and Vimeo Blend templates require that the source video have a CC/Transcript associated with it, and it currently needs to be in US English.

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