How to write good AI text prompts

A text prompt is a short phrase that describes the content you want to create. Whether you use a pre-defined template or write a prompt from scratch, a text prompt covers any of these input fields:

• Content type: What content format and length would you like? Templates are a good choice if you’re looking to create highly structured content (e.g., a LinkedIn or Twitter post with a specific character limit).

• Content topic: What is this content about, and what specific points would you like to include? If it’s an ad, list out your product’s unique selling points. If it’s educational content, list out the key statements you’d like to get across.

• Audience: Describe the demographics and interests of the persona you're trying to reach. What unique audience attributes would you like to appeal to (e.g., health conscious, eco-friendly, dog lovers, financially savvy)? To save audience segments you want to reuse, create a saved profile in your Audiences.

• Content goal: Are you looking to drive web traffic, maximize leads and conversions, or increase impressions for your brand? What call-to-action do you want to emphasize?

• Tone: Define the personality of your content like Friendly, Bold, Persuasive, Professional, and more. For stronger outputs, you can train Typeface to write in your company’s brand voice using Brand Kit.

• Language (optional): Are you looking to translate into another language?

Once you have a text prompt in mind, there are two ways to generate text in a document. 

1. If you want help with prompting, click "Create from a template" that fits your use case (social post, blog post, email, etc.) 

2. If you simply want to generate a text blurb or several paragraphs, click “Generate text” from your Co-pilot (or enter the space bar on a new line) to write your own prompt from scratch. 

Each template asks for different types of information before generating content. Here's how to structure your text prompt inputs for our most popular templates.

Ad

• What is this ad about? [Insert main value proposition]

• What are some unique selling points? [Describe discounts, product features, differentiators, etc.]

• Who is your target audience? [Buyer attribute like age, gender, spending behavior, buying preferences] in [location]

Social post

• What is your goal? Promote/recap/educate on [product, content piece, event, etc.]

• What is in your image? [Follow image prompting guide]

• Who is your target audience? [Buyer attribute like age, gender, spending behavior, buying preferences] in [location]

• Describe the context for the post. [Describe the product, content piece, event, etc.]

Email

• What is the purpose of the email? Promote/educate on [event, product, job posting, etc.] to [the recipient and their relationship to you, e.g. current customer, hiring candidate]

• What is the context or background information relevant to the email? [List 3-5 details about the event, product, job posting, etc.]

• Describe any follow-up actions that you want to request from the recipient. [Insert call-to-action]

• Who is your target audience? [Buyer attribute like age, gender, spending behavior, buying preferences] in [location]

Blog

• What is the topic of your post? [Add in working title for the blog]

• Outline: [Typeface will return an outline of section titles which you can edit or regenerate]

• SEO keywords

• Who is your target audience? [Buyer attribute like age, gender, spending behavior, buying preferences] in [location]

Template inputs

• What is this ad about? Get rewarded with Drive Safely discounts

• What are some unique selling points? Get a discount of up to 20% on your auto insurance. Download our Drive Safely Mobile app and save just for signing up

• Who is your target audience? New car owners in California

• Tone: Persuasive

Template outputs

Headline: Save up to 30% on auto insurance in California with Drive Safe & Save! Sign up now and start saving with our mobile app or connected car.

Ad copy: Be rewarded with Drive Safely discounts! Get a discount of up to 20% on your auto insurance. Download our Drive Safely Mobile app and save just for signing up.

Join thousands of Californians who are already enjoying the benefits of our program. Don't miss out on this opportunity to lower your insurance costs while driving safely. #InsuranceDiscounts #CaliforniaDrivers #SafeDriving

Template inputs

• What is your goal? Promote the limited-edition brown leather loveseat

• What is in your image? [Branded loveseat] standing on a marble floor, with a Scandinavian room in the background, surrounded with house plants, soft pastels, photorealistic, elegant

• Who is your target audience? Millennials living in New York City

• Tone: Friendly

Template outputs

Social copy: Cosy up, NYC! 🗽 Limited-edition brown leather loveseat, now available 🛋️ Make your apartment goals come true ✨ #LoveseatNYC #MillennialLiving

Template inputs

• What is the purpose of the email? Inform current customers about upcoming Christmas sales, and the wide selection we offer in partnership with Martha Stewart

• What is the context or background information relevant to the email? This week we have Christmas sales of 20% off all sales styles for 2 weeks. The exclusive winter collection is curated in partnership with Martha Stewart. Our scarves, beanies, and gloves are made of soft knits and wool designed for winter style.

• Describe any follow-up actions that you want to request from the recipient. Explore this limited-edition collection in-store or online

• Who is your target audience? Parents living in Michigan

• Tone: Slightly formal

Template outputs

Subject line: 🎄 Get 20% Off Our Exclusive Martha Stewart Christmas Collection! 🎁

Email body:

Grab your stylish winter essentials now!

Hi there,

We're excited to announce our upcoming Christmas sales, featuring a wide selection curated in partnership with Martha Stewart! Embrace the chilly Michigan weather in style while staying warm and cozy.

For 2 weeks, enjoy 20% off all sales styles from our exclusive winter collection.

• Discover limited-edition Martha Stewart designs

• Experience the cozy comfort of plush knits and wool

• Stay trendy with fashionable scarves, beanies, and gloves

Whether you're shopping for yourself or looking for perfect holiday gifts for your family, now is the best time to stock up on all your winter essentials.

Explore this unique collection in-store or online:

Shop Now

Wishing you and your family a warm and joyful winter shopping experience!

[Your Name]

Generative Refine helps you iterate and rewrite copy without spending endless hours on edits. After highlighting your text and clicking the red magic wand, you’ll see seven options to choose from:

• Improve writing to see alternative ways to reword the content 

• Summarize to get a paragraph that covers key points 

• Change tone to write the content in a different voice 

• Refine with prompt to make specific edits 

• Make shorter to condense the content 

• Make longer to add in more descriptions 

• Change language to localize the content 

Using the YouTube Blend and Vimeo Blend templates, Typeface also repurposes and rewrites existing content to fit into different channels. Simply add in the URL and describe what content you’d like it to turn into (e.g., blog post, social post, email).

If you have long-form content (e.g., ebook, landing page), use the Document Transform template to turn it into bite-sized content.

Get started on generating a text output from a template.

Need more help? Sign up for office hours or contact support@typeface.ai.