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How to write good AI image prompts

Typeface lets you generate on-brand images for social media, emails, display ads, blogs, and more. This guide walks you through the basics of image generation and prompts.




Social, ads, emails, blogs, and more


  • Impressions

  • Click through rate

This is for

Marketing, creative, content, comms


Generate images with AI for product and content promotion

Typeface automatically enhances your image prompts with modifiers to optimize images. This is based on factors like prompt keywords, product colors, and product types. Keep reading if you want to learn how to optimize and structure prompts yourself.




The "Enhance" toggle is shown next to your image prompt (and under a template's "Settings"). Click into a generated image to see the enhanced prompt.

Image prompt structure

An image prompt is a short set of instructions that describes the image you want to see. The more specific you are in describing the image, the easier it is to get the unique details you want.

A strong prompt defines four simple criteria in this order:

A [image type] of [main subject] in [background scene], [composition style]
  1. Image type — e.g., photo, product shot, illustration

  2. Main subject — e.g., product, person, animal, object

  3. Background scene — e.g., an open concept kitchen, a waterfall, city streets

  4. Composition style — e.g., natural lighting, dark aesthetic, warm tones, realistic



When generating images, AI places a stronger emphasis on earlier words. Follow this image prompt structure to ensure the image type and main subject get more weight and importance over the background scene and composition style.

Image prompt do's and don’ts

Prompts that are too short and lack details

A product shot of [product] on a road

Add details to create a specific output

A product shot of [product] parked on the side of a road, next to a canyon with a flowing river, elegant, natural lighting

Prompts that do not order the details by priority

Award winning photography, surrounded with beautiful orange and white flowers, [product] standing on a marble table

Follow the image prompt structure to emphasize core elements

A photo of [product] standing on a white table, surrounded with beautiful orange and white flowers, award winning photography

Prompts containing multiple sentences

There’s a flat illustration of people. They are working in an office. There’s a sofa.

Write a single phrase so the AI takes everything into account

A flat illustration of people working in an office on a sofa

*Note: due to the nature of GenAI, copying a prompt won't always return the exact same image output. We recommend using Typeface to quickly iterate on a variety of images. For final touches, you're welcome to switch over to tools like Photoshop from your existing workflow.

Using image prompts

Once you have an image prompt in mind, you can create an image using a template or start from scratch by asking our Co-pilot.

Creating an image through a template

  1. If you have a specific content type in mind, choose a template that fits your use case (social post, blog post, display ad, etc.). The aspect ratios will already be preset based on whichever template you choose.

  2. Enter your prompt into the image prompt box and click “Generate.”

Creating an image through an image block

  1. If you want to insert a standalone image into your document, open the Co-pilot and click “Create a new image."

  2. Go into settings to select the aspect ratio. 4:3 is for online photos, 3:4 is for portrait photos, 1:1 is for Instagram photos, and 16:9 is for landscape photos.

  3. Use the prompt structure (see Image prompt structure) to describe the image.


Once you see the generated images, hover over the image you like and click '+' to place the image on your canvas. You also have the option to download an image.

If you want to improve the image, click on the image to access the prompt and further modify the colors, camera angle, and more (see Iterative prompting).

Adding image prompt modifiers

Many of the “do's” prompts have modifiers. That's why our auto-enhance prompt feature automatically ads the right modifiers for you. Modifiers are descriptive keywords that help describe the image type, main subject, background scene, or composition style. This gives you greater control over the image output.

If you want to make custom edits yourself, here’s a handy list of modifiers you can use in your prompts:







On the wall

Warm lighting




Off to the side

Natural lighting




In the center

Cold lighting




In the left

Dark aesthetic

Highly detailed



In the right

Red tones

3/4 shot


Blue tones

Full body shot


Wide shot

Low angle shot

High angle shot

Iterating on image prompts

Generative AI is an iterative process. Typically, a handful of outputs will be great while the rest will be average. Iterative prompting is the process of adding modifiers (see previous section) to refine an image. We recommend doing this as it’s a great way to improve an image until you get your desired output.

To get started, enter in a simple prompt. Tweak the prompt and gradually make it more detailed. Generate multiple times to choose your favorite from the various images.




Click favorite (heart) to save an image or downvote (thumbs down) to delete an image. This trains Typeface to continually learn which images you like or dislike the most throughout your iterations.

Downloading an image

There are two ways to download images in Typeface. If the image is already in your document, select the image and click 'Download Image'. 


If the image is not in your document, you can expand the image and click the download icon located in the top right side of the window.


There are four ways to download an image from Typeface:

PNG and JPEG are traditional image files that are widely used in many applications. WEBP is an image file designed to load faster on webpages.

If you want to edit images in Photoshop, you can download the image as a .PSD. This file has all the image layers (product, decorations, etc.) preserved for easy editing.

Personalizing images

Typeface can automatically apply personalization into your image prompts, such as using your own brand and product assets and applying your brand's visual style. To unlock the full value of Typeface, use the below guides to set up these key features for image prompting.

  1. Brand Kit’s Image Styles ensures all images that match your company’s visual identity

  2. Asset training ensures all images have product preservation

Try it out

Get started on generating an image.

Realistic photo prompt starters:

  • Product shot*: A product shot of [product] on a [surface type] in a [studio setting as the background], [composition style]

  • Landscape: A photo of a [main subject] surrounded by [nature as the background], [composition style]

  • Interior: A photo of [object] in a [specific room as the background], surrounded by [furniture and decor], [composition style]

  • Urban: A photo of [main subject] on a [street or building as the background], [composition style]

  • People: A photo of [person] on [everyday scene as the background], [composition style]

Illustrative artwork prompt starter:

  • Artwork: A flat illustrative artwork of [main subject] in [background], [composition style]

*Want to try a product shot but don’t have a product uploaded? No worries! Jump into the Demo project to use the pre-uploaded Cecilie Apple Juice product.


How do I emphasize my background object(s) more?

If you want your background object(s) to stand out more, specifically mention their quantity and placement. For example:

Product shot of [product] with pineapple -> Product shot of [product] with a single pineapple placed in the right side

How do I change the sizing of a background object?

Besides using another feature called Image Studio, you can specify the relative sizing within your prompt. For example:

Product shot of [product] with a book -> Product shot of [product] with a book the same size as [product]

Need more help? Sign up for office hours or contact support@typeface.ai.

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