How to Use AI Image Generator for Professional Brand Photos

The quality of your visual content directly impacts market performance – 85% of shoppers consider product photos crucial when making purchasing decisions.

That's a powerful statistic that underscores what we already know intuitively: images sell.

But modern enterprises need to maintain visual standards while simultaneously feeding an endless appetite for fresh content across global markets, diverse campaigns, and multiple channels. It's a balancing act that often feels impossible to sustain.

Whether you're crafting a product shopping ad on Meta, localizing marketing materials across regions, or launching multi-channel email campaigns, traditional image creation's lengthy timelines, and complex production processes have become a barrier to business growth.

Leading enterprises are solving this paradox with AI-powered image generation that delivers both quality and speed. Typeface's Visual Inspiration Studio lets you quickly create new brand photos by using your own approved assets or getting inspiration from a gallery of images. You can go from idea to finished design in just minutes. In this article, we'll show you exactly how that works.

What is an AI image generator?

AI image generators use advanced machine learning and artificial intelligence models to generate images based on written descriptions. Unlike traditional design tools that manipulate existing images, these systems understand and visualize concepts from natural language — turning phrases like "sunset over Manhattan skyline" into detailed, realistic imagery. They achieve this by training on large datasets of image-text and image-caption pairs, which helps them generate images with AI that align with the given prompts.

The process of using an AI text to image generator is straightforward: provide a descriptive prompt, adjust parameters like style and composition, and the AI constructs a new image from scratch. But beneath this simplicity lies sophisticated AI that can interpret artistic direction, maintain visual consistency, and render complex scenes with remarkable accuracy.

Here’s an example of how AI image generation works on Typeface:

While AI image generation is powerful, crafting the perfect prompt can be a significant barrier to adoption. Marketing teams shouldn't need to master complex 600-character prompts filled with technical modifiers like "volumetric lighting" or "hyper realistic rendering" to achieve professional results. That's why Typeface approaches prompt engineering differently—we believe AI should adapt to human workflows, not the other way around.

Our Magic Prompt feature automatically enhances your natural language descriptions with the technical specifications and artistic modifiers needed for premium output. Simply describe what you envision in plain English, and Magic Prompt translates it into the detailed instructions AI engines need for high-fidelity results. However, if you want to start from scratch and get ideas for these prompts, this blog has a great collection of 50+ AI image prompts for marketing creatives.

Beyond text-to-image generation, Typeface Visual Inspiration Studio further simplifies the process of ideating and creating with AI. This AI image generator acts as a collaborative partner in creating and editing your brand and product photos. The Studio provides a curated library of reference images across industries and scenarios, letting you visually guide the AI toward your desired outcome. Instead of struggling to describe lighting and composition in words, you can point to examples that capture the mood, style, and quality you're targeting. The system then combines these visual references with your brand guidelines to generate images that feel authentic to your identity.

How to create brand photos with AI image generator

Creating stunning brand photos with the Typeface AI image generator involves a few simple steps:

Step 1. Open the Image Studio and select an inspiration image

Your first stop is the AI Image Studio. This is where you can experiment with design concepts or set up digital shoots using pre-made props and your own assets. Once you open the Image Studio, the platform will give you an option to choose between starting from our Visual Inspiration Studio or starting with a blank canvas.

If you choose to go with a blank canvas, you can type in image prompts to generate your brand photos and then use built-in editing tools to customize them.

To make things easier, go with Visual Inspiration Studio. Here you can select from a huge library of reference images curated by the Typeface creative team to create your brand photo.

Simply type in a few keywords, like “candle on a window” or “perfume on a table” and look through the inspiration images the tool gives you. If there’s any image you particularly like, you can choose “Show Similar” to get more images in the same style.

You can also upload your own reference image from the main gallery view.

Typeface will use the image you choose to bring up other images in the same style, and with the same products. Think of your reference image as a blueprint—it guides the AI in generating a suitable style and format for your brand photo. Perhaps it's a vibe or a specific color palette your audience relates to, or maybe a particular theme that ties with your brand's story.

Step 2. Add your asset to the inspiration image

This is where you can make the AI-generated image truly yours. Upload your brand asset to the reference image, and use drag-and-drop to move it on top of the placeholder item in the original reference image.

Ensure that your assets are the focal point of the image. It also makes it easier for the AI to swap the placeholder item in the reference image with your asset.

The beauty of this AI image generator is that it preserves your brand asset or product details while ensuring that it blends in seamlessly with the environment. When the images are generated, the AI will skillfully depict shadows, transparencies, and reflections in your shots, ensuring studio-quality brand photos.

Step 3. Add your brand kit and audience information to tailor the AI image

Your brand has its unique DNA—colors, tones, and styles that make it stand out. This step is all about making sure AI-generated brand photo fits into that identity seamlessly. With Typeface's intuitive interface, tailoring your brand photo to fit your brand's aesthetics is not only doable but also incredibly satisfying.

The platform allows you to build your own brand kit, where you can set guidelines for creating brand-personalized content. So, first up, add your brand kit. Then choose an image style and color palette to reflect your brand's.

The AI image generator also lets you personalize the brand photos for your target audience. You can pick from a range of pre-set audience segments or even create a new audience segment on the spot.

After the customizations, you're all set to click "Generate." The AI will take your selected inspiration image, assets, and brand elements to craft multiple variations.

Choose your favorite options and add the finishing touches in the next step.

Step 4. Edit and add finishing touches to your brand photo

Finally, it's time to put on your editor's hat and refine the brand photo to perfection! The built-in effects and editing tools offered by Typeface Image Studio come in handy here. Our platform offers various features that can make a huge difference in replicating that soft, yet professional studio light glow.

Experiment with lighting, shadows, and colors, add effects and text overlays, or resize the image as per your liking. There's also an auto-edit feature, in which the AI uses its own sensibilities to edit the photo.

And voila! With your newfound skills in using this AI image generator, you're all set to produce brand photos that not only meet but exceed your expectations—and in less than half the time!

Benefits of using an AI image generator

Here are some of the key benefits of using an AI image generator for brand photography -

Higher production efficiencies

By eliminating the complex logistics of traditional photo shoots—from location scouting to talent coordination to equipment setup—AI image generation dramatically reduces production time and resources. What once took weeks of planning and execution can now be accomplished in hours or days, allowing marketing teams to redirect their energy toward strategy and creative direction.

Increased volume of campaigns

AI enables enterprises to scale their visual content production to meet the growing demands of multi-channel marketing. Teams can quickly generate variations of product shots for different markets, seasons, and platforms while maintaining consistent brand quality across thousands of assets. This scalability is particularly valuable for global brands managing multiple product lines across diverse marketing channels.

Increased ideation and brief development

The rapid visualization capabilities of AI transform the creative ideation process, allowing teams to quickly explore multiple concepts and directions before committing to expensive production. Marketing teams can generate multiple campaign concepts and creative briefs with actual visuals rather than written descriptions—significantly improving collaboration with agencies and internal stakeholders.

Unified brand governance

AI image generation democratizes high-quality visual content creation across marketing organizations. Regional teams can localize campaign assets without waiting for central creative resources, product managers can quickly generate visuals for preliminary concept testing, and content teams can create supporting imagery for social media and digital channels on demand. This democratization accelerates content velocity while maintaining brand consistency through built-in guardrails.

If you want to see how it works for yourself, get a demo today and learn how Typeface can level up your visual content.

FAQs

What are the capabilities of AI image generation?

AI image generators offer a wide range of features that make brand photography easier:

They simplify product photography by automating tasks, like background removal and generating photorealistic backgrounds with appropriate reflections and shadows. Users can also feature multiple products or props on a canvas. This eliminates the need for expensive photoshoots or advanced Photoshop skills.

They offer extensive customization and refinement options. You can describe desired images with text prompts, generate unique product photos, illustrations, or lifestyle imagery in various styles. Typeface also allows you to upload your brand assets to guide the AI on desired composition, color, or mood for brand consistency.

Other capabilities include AI image editing, like erasing unwanted objects, inpainting, resizing images through generative extend and automatic fixing of lighting, color and shadows.

AI image generators offer specialized features for ensuring brand consistency. With Typeface, for instance, you can create "Brand Kits" to store your brand assets, logos, fonts, and colors in a centralized location to ensure visual consistency across all AI-generated content.

What instructions would you give an AI image generator to create an image?

When creating instructions (or AI image prompts) to feed into the AI image generator, be specific about style, composition, lighting, and mood instead of using generic descriptions. Start with the main subject, then add technical details like camera angles, color palettes, and artistic references.

Use this formula: A [image type] of [main subject] in [background scene], [composition style].

Example: "a red vintage bicycle in a cobblestone alley, captured in golden hour lighting, with a film photography style and a shallow depth of field."

But if you're using Typeface's Visual Inspiration Studio, you can simply turn on Magic Prompt feature. The AI will automatically enhance your AI image prompts by adding relevant modifiers, like the camera angle, color palette, and artistic references best suited to the subject. This helps AI capture your vision with more accuracy.

How do I use AI to make my photos look better?

AI image generators can be used to enhance the quality of your photos if they offer specialized image editing features that are built to handle the complexities of AI generated photos.

Typeface comes with specialized AI image editing tools designed specifically for enhancing your brand photos.

Auto-Edit feature helps automatically adjust lighting, shadows, and color balance with presets that maintain your brand's visual consistency

Erase and In-Paint features help remove or add specific elements into your image using simple text prompts

Extend can intelligently expand image boundaries for better composition

These tools work together to refine image quality while ensuring everything aligns with your brand guidelines.

Can I use AI-generated images for my brand?

Yes. Many brands are already using AI-generated images, while prioritizing responsible AI use. Experts and leading brands agree that AI should be used as a tool to enhance creative work, while paying close attention to issues of data privacy, copyright, and ensuring that AI outputs do not perpetuate biases or misinformation.

This means employing a content strategy where AI helps with initial ideation and ensuring brand consistency, while human creativity stays at the heart of the work.

Which AI image generator is best for brand photos?

When choosing an AI image generator for brand photography, always review the platform's terms of service regarding commercial usage rights and consider features like:

Image quality

Prompt adherence

Control over output (AI image editing features)

Integration with other platforms and tools

For brand photography, especially with commercial use in mind, Typeface could be a good choice because of its personalization capabilities, enterprise-grade brand safety features and the integrations it offers for a wide range of platforms, content management systems and productivity tools.

Which AI image generator makes the most realistic images?

Typeface specializes in generating photorealistic commercial content, including product shots with natural lighting, authentic lifestyle scenes, and brand-consistent imagery that looks professionally photographed rather than AI-generated. You get advanced features like brand asset integration, image harmonization, and product preservation that ensure your realistic images actually fit your brand's look and feel.

The platform's lighting controls and texture rendering are especially impressive. It can help you achieve that natural, professional photography look that's often missing from AI-generated content.

Is any AI image generator free?

Yes, there are many free AI image generators available, like Craiyon, DeepAI, and Canva. Some premium platforms also offer free trials (Typeface provides a 30-day free trial that lets you explore their features before committing to a subscription).

However, free AI image generators typically come with significant limitations. Most restrict the number of images you can generate per day, offer lower resolution outputs, include watermarks, provide limited style options, and may have slower processing times. Also, free versions usually lack advanced features like batch generation, commercial usage rights, and sophisticated editing tools.

This is why paid AI image generators are generally worth the investment. Premium services typically offer unlimited or high-volume generation, superior image quality, full commercial licensing, faster processing, advanced customization options, and dedicated customer support. The cost difference often pays for itself in time saved.