Typeface Academy

How to edit copy using AI

Typeface offers a rich, AI-based editing experience with a range of editing options, such as improve writing, summarize, and change tone. Follow this guide to learn how.




Social posts, ads, emails, blogs, job listings, and more


  • Click through rate

  • Blog views

This is for

All departments


Reduce editing time and produce polished copy for different audiences and geographies

Using Generative Refine

Generative Refine is Typeface’s in-line AI writing assistant. It can save you countless hours by helping you write summaries, translate content, change tones, and much more.

You can access Generative Refine within any document in three ways:

#1 To edit a specific phrase or sentence, highlight the section of text you’d like to edit and click the red magic wand.


From here, you’ll see different editing options to choose from:

  • Improve writing to see alternative ways to reword the content

  • Summarize to get a paragraph that covers key points

  • Change tone to write the content in a different voice

  • Refine with prompt to make specific edits

  • Make shorter to condense the content

  • Make longer to add in more descriptions

  • Change language to localize the content

#2 To edit a text block, click on the six dots to the left of the text. You’ll see the same editing options as above.

#3 To edit an entire document, click into Co-pilot at the bottom of your document. The “Refine” column has a variety of editing options.

  • Transform document into a blog or email

  • Change language to localize the content

  • Change tone to write the content in a different voice

  • Re-generate to generate text based on the same inputs

  • Summarize to get a few paragraphs that covers key points

Once you select an option, Typeface will re-generate copy for you. You can do three things with the new copy:

  1. If you’re confident in the rewrite, click “Replace Selection” to eliminate the old copy.

  2. If you want to incorporate aspects of both the original and new versions, “+ Insert Below” to place the two copy versions next to each other.

  3. If you want to see another version of the rewrite, click “Try Again”.



The seven editing options in Generative Refine allow you to efficiently make basic edits using AI-generated prompts. For custom edits, you can craft your own AI prompt. Refer to the final section of this guide to learn more.

Improve writing by rewording the content

Looking for alternative ways to express your ideas? “Improve writing” helps rewrite your content, so you can see new ways to word the text you’ve selected.

“Improve writing” does not significantly impact the underlying meaning of the copy. Instead, it incorporates slightly more sophisticated language into your original writing style.


Original copy:

As we navigate the path to a post-pandemic world, it's vital to acknowledge and appreciate the unique advantages that the office environment provides, as they contribute significantly to our personal and professional development.

New copy:

As we journey towards a post-pandemic reality, it is essential to recognize and value the distinct benefits offered by the office setting, as they play a crucial role in enhancing our individual and professional growth.

Original copy:

Are you looking for a healthy and refreshing beverage to keep your little ones hydrated during those warm Washington summer days? Look no further than Cecilie Apple Juice! Made with love and care, this delicious drink is sure to be a hit with both kids and adults.

New copy:

Searching for the perfect drink to quench your children's thirst on those hot Washington summer days? Discover the delightful taste of Cecilie Apple Juice! Lovingly crafted, this scrumptious beverage is guaranteed to satisfy both young and old alike.

Summarize to get key points

“Summarize” helps turn long-form content into a digestible summary. You can place summaries at the top of long blogs, within social promotions, or as landing page copy for gated content pieces. The “Summarize” edit will create a summary that’s about five sentences in length.


Original copy:

Mastering Multimodal AI: Connecting Audio, Visual, and Text Across All Mediums and Branding (typeface.ai)


Multimodal AI has become essential for connecting and personalizing brand content across various mediums, including text, images, and voice. Typeface's Brand Kit offers a central hub for maintaining brand identity across marketing materials by learning unique image styles and text tones to ensure consistency. Typeface also unveils new multimodal templates, such as YouTube Blend, Vimeo Blend, and Podcast Blend, to streamline the reuse of existing content across different formats and channels. This ultimately saves time and effort and enables brands to maximize content efficiency, Typeface's recent innovations in multimodal AI have garnered industry recognition, including winning awards for the Best AI Product in Marketing and AdTech.

Original copy:

How to Train for Half Marathon | REI Expert Advice


When preparing for a race, it's important to have resistance training once or twice per week to improve running alignment and joint stabilization. Ensure adequate recovery time before these intense running sessions. To prevent injuries and burnout, mix up your aerobic activities with fun options like swimming, biking, and cross-country skiing. Additionally, prioritize seven to eight hours of sleep each night by reducing electronic usage before bed.

Change tone to a different voice

“Change tone” helps you choose a tone and writing style that matches your audience and channel. For example, some settings require a more professional tone while others can be more friendly.

Within “Change tone”, there are several pre-set tones you can choose from: Friendly, Luxury, Relaxed, Professional, Bold, Adventurous, Witty, Persuasive, Empathetic.


Original copy in professional tone:

Subject: Welcome to Fitzwell Fashions Exclusive Membership Program

Dear [Customer's Name],

We are thrilled to welcome you to our membership program at Fitzwell Fashions. Fitzwell Fashions has been a leader in the fashion industry for over 10 years, offering high-quality garments crafted by skilled artisans and visionary designers. Our commitment to excellence ensures that your style journey with us will be nothing short of extraordinary.

As a cherished member, you'll enjoy exclusive access to handpicked collections, a la mode releases, and special benefits such as limited-edition products, previews of upcoming collections, early access to sales, and personalized styling consultations. Additionally, you'll benefit from preferential pricing, allowing you to maintain a stunning wardrobe all year round.

Our dedicated customer relations team is here to assist you throughout your membership journey, and we look forward to accompanying you on this stylish voyage.

Yours sincerely,

Fitzwell Fashions

New copy in friendly tone:

Hey [Customer's Name],

We're super excited to have you join our exclusive membership program at Fitzwell Fashions! Fitzwell Fashions has been rocking the fashion world for over 10 years, providing gorgeous garments made by talented artisans and creative designers. Our passion for excellence means your style adventure with us will be nothing short of amazing.

As a cherished member of our fashion family, you'll get exclusive access to carefully selected collections, the latest trends, and special perks like limited-edition products, sneak peeks of upcoming collections, early access to sales, and one-on-one styling consultations. Plus, you'll enjoy special pricing, so you can keep your wardrobe looking fabulous all year long.

Our friendly customer relations team is here to help you every step of the way during your membership journey, and we can't wait to share this stylish adventure with you.

Warm regards,

Fitzwell Fashions

Original copy in technical tone:

Dyson V11 Extra Cordless Vacuum Blue/Iron 419638-01 - Best Buy

The Dyson V11 Extra cordless vacuum cleaner is engineered with the power, versatility and run time to deep clean homes with pets. Dyson’s de-tangling Motorbar cleaner head deep cleans carpets and hard floors with hair removal vanes that clear long hair and pet hair from the brush bar. The innovative Hair screw tool with a conical brush bar is perfect for cleaning upholstery and pet beds. The Dyson V11 has advanced, whole-machine filtration that expels cleaner air. Its versatile cordless format transforms into a handheld vacuum with one click so you can clean up high, down low and everywhere in-between with 3 cleaning modes for the right power where you need it. LED display shows remaining battery power, power modes and maintenance alerts. Comes with a 2-year warranty and lifetime Dyson support.

New copy in persuasive tone:

Introducing the Dyson V11 Extra cordless vacuum cleaner - the ultimate cleaning solution for homes with pets!

Say goodbye to tangled hair on your vacuum's brush bar, as the Dyson V11 Extra features a unique de-tangling Motorbar cleaner head for a thorough hair removal every time. What's more, the advanced whole-machine filtration system guarantees cleaner air in your home, making it a healthier environment for you and your loved ones.

The Dyson V11 Extra easily transforms into a handheld vacuum with just one click. Now you can clean up high, down low, and everywhere in-between with three cleaning modes with the right power where you need it, and the LED display ensures you never worry about running out of battery unexpectedly.

Invest in the Dyson V11 Extra cordless vacuum cleaner and experience the ultimate cleaning performance. Enjoy peace of mind with a 2-year warranty and lifetime Dyson support. Don't wait any longer - upgrade your cleaning routine today!

Refine with prompt to make specific edits

Sometimes you need to make particular edits outside of Typeface’s pre-set editing options. You can enter custom commands using the ‘Refine with prompt’ editing option.  

Here are some examples of custom prompts:

  • Insert one emoji at the start of each line in this social post

  • Turn this paragraph into bullet points

  • Talk about the 50% off summer sale in this conclusion paragraph

Make shorter to condense the content

Sometimes content can appear too fluffy, and you want to shorten it. “Make short” distills key points. For example, you can turns long paragraphs into a few sentences.


Original copy:

Vitamin B supplements offer a myriad of health benefits for individuals who may struggle to obtain necessary nutrients from their diet alone. These essential vitamins play a crucial role in the overall functioning of the human body, including maintaining healthy brain function, energy production, and the formation of red blood cells. As part of the vitamin B complex, B supplements primarily target mental clarity and cognitive function, contributing to improved memory and concentration capacities. Furthermore, vitamin B supplements can also support a healthy nervous system, easing feelings of anxiety, stress, and depression while simultaneously fostering emotional balance. By enhancing the body's natural ability to convert food into usable energy, vitamin B supplements can significantly boost metabolism and help to alleviate fatigue by increasing energy levels. Additionally, these supplements assist in maintaining heart health by minimizing the risk of developing heart diseases and aiding in the regulation of cholesterol. Ensuring a sufficient intake of the crucial vitamin B complex through the regular use of supplements can ultimately lead to enhanced overall health and well-being.

Shortened copy:

Vitamin B supplements play an essential role in supporting various bodily functions and overall health. These supplements promote healthy brain function, energy production, and red blood cell formation, while also targeting mental clarity, improving memory, and concentration. They can help maintain a healthy nervous system and support emotional balance by easing anxiety, stress, and depression. Vitamin B supplements also boost metabolism, increase energy levels, and contribute to heart health by reducing the risk of heart diseases and regulating cholesterol. Ensuring sufficient intake of the vitamin B complex through supplements can lead to enhanced overall well-being.

Make longer to elaborate on points

If you want to emphasize a certain idea in your content, “Make longer” is a great way to expand your thought. Simply highlight the section you’d like to elaborate on and apply “Make longer” within Generative Refine.


Original copy:

Typeface has enterprise-grade security features.

Longer copy:

Typeface prioritizes data protection, security, and compliance. Our platform hosts separate instances by company and does not share data with underlying foundational models, providing businesses with a secure environment to create and manage content effectively. With a focus on adhering to industry standards, Typeface follows best practices and regulations in data protection. By providing a secure workspace, Typeface ensures businesses are able to leverage the power of generative AI while keeping their data safe.

Change language to localize the content

Typeface offers language translations so you can scale content globally. The platform leverages large language models that can recognize cultural context and idioms for a natural-sounding translation. The platform currently offers English, Spanish, French, German, Chinese, Korean, and Japanese translations.


Original copy (Japanese brand Biore):


English translation:

Even if you reapply or layer it, it's amazingly lightweight! Water-based UV protection. Prevents uneven application down to the micro-level gaps. Can also be used as a makeup base. Foundation glides on smoothly. Prevents sun-induced spots and freckles. Super Waterproof (confirmed with an 80-minute water resistance test). Can be removed with soap. Suitable for face and body. SPF 50+ / PA++++. No white residue and non-sticky. Contains hyaluronic acid, royal jelly extract, and BG (moisturizing ingredients).

Try it out

Get started on using Generative Refine. Start with some copy you’d like to improve (or use Typeface to generate some!) and try out the following:

  • Change tone from Friendly to Professional (or visa versa)

  • Make shorter until it fits into a social post

  • Change language to match your company’s other geographies


How does AI-powered language translation compare with other translation tools?

Generic translation tools tend to make literal translations, while newer AI and large language models can understand cultural cues and sayings. This makes the final translation sound more comparable to a native speaker.

Can I generate multiple versions of a rewrite?

Yes. You can achieve this by making your edit on the chosen text multiple times. When you select '+ Insert Below' for each edit, multiple revised versions will appear below the initial text. This allows you to easily evaluate which of the edited versions is better.

Need more help? Sign up for office hours or contact support@typeface.ai.

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