Introducing Brand Agent: Unlocking real-time brand governance

Every enterprise has brand guidelines. Most live in PDFs buried somewhere in a shared drive. These often have pages full of rules, tone guidance, and compliance requirements that no human could reasonably memorize or keep current with. 

Here's the challenge: brand guidelines were built for a world where content moved slowly and review cycles had time to catch mistakes. Today's marketing reality is different. Marketing teams now generate personalized campaigns at an unprecedented scale using AI across channels and audience segments. By the time brand violations get flagged, content is about to be published, and it’s often too late.  

We built Brand Agent to bridge this gap, turning your static brand guidelines into intelligent, real-time enforcement that works alongside your team as they create. 

The scale problem that's breaking brand governance 

The rise of AI-powered content creation has changed brand management. This high-volume content makes traditional brand review challenging. You simply can't manually check everything. Here are the top challenges we’ve heard from enterprises: 

• Content volume that outpaces human review: Content teams are under constant pressure to move fast, and AI enables personalized content at an unprecedented scale. The result? Manual brand review starts to slow down campaigns or get skipped. 

• Brand rules that teams can’t remember: Enterprise brand guidelines often span hundreds of rules with evolving compliance requirements. Even brand managers struggle to keep current, let alone marketers across different teams. 

• Managing brand presence across channels: Enterprise brand guidelines have nuanced rules that vary by channel. For example, emails follow different tone requirements than ads. Tracking which rules apply where is difficult at scale. 

Brand Agent actively enforces your guidelines 

Brand Agent transforms your static brand guidelines into dynamic, intelligent rules that work directly within your content workflow.  It automatically manages your brand rules so teams can create at AI scale without sacrificing compliance.  

• Auto-extract brand rules: Upload your existing brand guidelines and Brand Agent automatically detects and converts them into enforceable rules. Your brand and compliance requirements become actionable in minutes. 

• Real-time evaluation: As teams create content, Brand Agent continuously checks drafts against your brand rules. Ask "Is this on-brand?" and get instant feedback on what needs fixing and why without waiting for review cycles. 

• Channel-specific enforcement: Your brand shows up differently across platforms, and Brand Agent understands those nuances. Apply different rules for emails, ads, social posts, and more. Content fits each channel while staying on-brand. 

How leading brands are using Brand Agent 

Brand Agent helps teams maintain brand consistency while moving fast across industries: 

A major financial services company needed to enforce brand rules across blogs, social posts, and ads.  

• Challenge: Their challenge was flagging tone issues, such as copy that was too casual. 

• Solution: With Brand Agent, their marketing teams get instant feedback on tone violations, and different rules apply based on whether they're writing blogs or ad copy. 

A leading grocery retailer wanted a consistent tone in promotional email campaigns.  

• Challenge: They needed enforcement of specific do/don't phrasing rules.  

• Solution: Brand Agent now catches these issues before emails go out, eliminating the back-and-forth between their email teams and brand teams. 

A global beverage company uses Brand Agent to maintain their brand tone across regional content.  

• Challenge: They needed regional teams and agency partners to stay on-brand without heavy reviews from the central brand team.  

• Solution: Brand Agent enables faster campaign rollouts while keeping the consistency that makes their brand recognizable worldwide. 

Getting started with Brand Agent 

1. Set up your Brand Kit: Upload your brand guidelines as a document or URL and Brand Agent automatically extracts your rules into an editable, organized system. 

2. Refine your rules: Review, edit, and organize the extracted rules. Assign specific rules to different channels (emails, ads, etc.). 

3. Create using agents: Start any project in Typeface, select your Brand Kit, and begin creating content knowing Brand Agent is actively monitoring for brand compliance. 

4. Get instant feedback: At any point, ask "Is this on-brand?" and Brand Agent evaluates your content in real-time, flagging violations and suggesting fixes. 

See Brand Agent in action 

Ready to transform your static brand guidelines into intelligent, active enforcement? Brand Agent is available today for enterprises. Contact us for a demo or register for our webinar where we'll demonstrate how leading enterprises are using Brand Agent to maintain brand consistency at scale.