Introducing Web Agent: Scale Webpage Creation across Your Products, Services, and Locations

Marketing teams face an impossible choice. Create webpages for every product, service, and location—or scale back to just a few because your team is stretched thin. A financial services company told us they had detailed information for thousands of investment products but could only build dedicated pages for their top funds. A home solutions company with operations in 700+ US cities was manually customizing templates for each location, taking weeks to launch region-specific content.

The problem is clear: traditional webpage creation forces a choice between speed and coverage. And for things like product or location pages—where the layout is mostly the same—manually building each one is a massive time drain.

That’s exactly why we built Web Agent—your AI-powered teammate that creates full, on-brand webpages for you. Not just text snippets. Not just placeholder images. We’re talking complete webpages, ready to publish.

The challenges of scaling webpages

Every brand we talked to—whether in financial services or retail—hit the same roadblocks:

• Manual processes: Marketing teams are consumed by busywork. They’re copying existing pages. Rewriting descriptions for every SKU. Hunting down new product images. Coordinating with design to keep layouts consistent. Usually, only top sellers or priority locations make the cut.

• Disconnected workflows: Web content creation involves using separate tools for ideation, drafting, design, SEO optimization, and publishing. These inefficient handoffs increase production time from days to weeks.

• Limited content refresh: Keeping webpages up to date requires continuous manual work. Most teams can't afford to regularly refresh content, so content gets stale and performance dips.

How Web Agent transforms webpage production

With Web Agent, building webpages is as simple as having a conversation. Just describe what you need, and Web Agent turns it into a fully built, optimized page.

• Accelerate production cycles from weeks to minutes: Need product pages for your entire catalog or hundreds of location-specific pages? Describe it, and Web Agent delivers complete previews that match your brand guidelines and layouts.

• One smooth workflow: Web Agent creates copy, images, and SEO tags in a single flow. The built-in Content Workflow Manager handles reviews, and you can export straight to Contentful, WordPress, AEM, and more.

• Easy updates and personalization: Take any existing webpage and ask Web Agent to refresh it with new messaging or spin up variations for different audiences and languages.

• Generate multiple webpages in one go: Upload a spreadsheet of products, locations, or guidelines, and generate individual pages for each—perfect for product catalogs and global businesses.

Getting started with Web Agent

1. Start in chat: Tell Web Agent what you need: “Create product pages for our summer collection” or “Build location pages for Northern California stores.” It’ll ask any clarifying questions before it gets to work.

2. Attach your materials: Upload layouts from your Brand Kit, product sheets, audience segments, or other docs. Web Agent uses these to stay accurate and on-brand.

3. Review and refine: See the full webpage—with copy, images, and web design—instantly. Tweak text with inline edits or regenerate visuals with Image Agent.

4. Create variations: Use "Create Variations" to generate localized images and new language versions of the webpage.

5. Publish: Send directly to your CMS or download content as HTML, PDF, PNG, JSON, or Excel.

See Web Agent in action

Web Agent is now available for all Typeface enterprise users. Ready to stop choosing between coverage and speed? Get a demo or sign up for our upcoming webinar to see our product team walk through Web Agent in action.