Introducing Typeface Arc Agents

Typeface is now making its suite of AI agents broadly available — empowering teams to accelerate campaign launches with streamlined workflow orchestration, ensure brand consistency, and deliver personalized content at scale across text, images, and video.

AI tools can churn out content at scale, but the results are generic, adding to the noise instead of driving real engagement. Delivering valuable, relevant content depends on context about the brand, its audience, and expertise in marketing channels and workflows.  

Right now, marketers in large enterprises are juggling manual processes, rushing from one campaign to the next with little to no time to optimize past work, all while trying to fill the gaps with generic AI solutions that aren’t built for enterprise needs.  

So, we set out to solve one of marketing's toughest challenges: delivering personalization at the speed of modern campaigns.  

Today, we’re excited to be shipping our biggest release yet: a suite of AI agents that deeply understand brand, channels, and audiences — built by marketers, for marketers.  

Here’s how it works. 

What are Typeface Arc Agents? 

Typeface is launching a specialized suite of Arc Agents, accessible through a new collaborative infinite canvas we call Spaces.  

These Agents plan, create, and orchestrate on-brand, hyper-personalized content across all formats. But unlike traditional, task-based agents, Typeface Arc Agents are built to handle complex workflows that are specific to marketing channels, engineered by actual marketers who know and understand those channels.  

That’s why we created dedicated Arc Agents for Email, Web, Ads, Images, Video, and Brand, along with the option to design your own in Agent Studio. 

Typeface Arc Agents bring together channel best practices and enterprise guardrails and security, enabling marketing teams from Fortune 500 financial companies to fast-moving retail brands to move beyond individual content outputs and drive measurable impact.  

What can you do with Typeface Arc Agents? 

Accelerate campaign creation  

Typeface enables seamless collaboration with an interactive canvas, Spaces, while providing enterprise-grade automation. With Spaces, your team can see their entire campaign in one place, while agents handle the heavy lifting — from creating brand-compliant assets to publishing across channels. Integrations with CRMs, DAMs, and CMSs help deploy content without ever switching tools.  

The result? A system smart enough to take work off your plate, so campaigns launch faster.  

Deliver context-rich content across every channel  

Typeface ensures every piece of content is context rich by grounding it in your brand and audience data. Agents draw from your Brand Hub, which includes brand guidelines, voice, tone, visual identity, and layouts, so every output reflects your brand and adapts to specific personas, regions, and languages across text, images, and video. 

How are enterprise marketing teams already using Typeface Arc Agents? 

More than 90% of our enterprise customers across the Fortune 500 and major brands use Arc Agents to automate their marketing workflows.  

"Our teams are using Typeface Agents across campaigns and channels, and even building custom agents to guide briefs and research. The platform enables anyone to quickly generate brand-aligned drafts, which is helping us scale on-brand output and speed up execution across the board.”  

- Tony Fazzini, VP of Marketing at TradeStation

Here are a few ways you can use them.  

Automating brand guardrails 

With Brand Agent, your guidelines are built directly into your workflow. The Agent flags off-brand language, tone, or formatting in real time and shows you how to fix it — no more digging through static brand PDFs. Whether it’s emails, blogs, or webpages, the Agent enforces these rules across channels to ensure every output stays on brand.  

For example, using Typeface, a Fortune 500 financial company reduced creation time for campaign assets for email, social, and web pages across multiple languages from six weeks to less than eight hours in our pilot. 

Generating personalized email campaigns; new integrations with Braze, Salesforce, and more 

With Email Agent, you can generate complete email sequences tailored to your audience, language, and brand in seconds. Teams can fine-tune messages for different regions, sub-brands, or simply create A/B test variations with Agent-recommended optimizations. And, with our new integrations to tools like Braze, Contentful, Salesforce, and other Email Service Providers (ESPs), publishing these campaigns is seamless within your martech stack. 

Already, Typeface customers are using Email Agent to scale hyper-personalized campaigns by combining owned audience data with generative AI that’s steeped in brand knowledge.  

Creating endless ad variations 

With Ad Agent, you can transform one master creative into on-brand variations for every channel. You can adapt your ads to cultural preferences, languages, and various market requirements with a simple prompt. Cross-platform adaptation is easy with automatic resizing for different aspect ratios. 

A Fortune 500 grocer reduced team time by 21 hours (55%) by using Typeface for email and banner creation, freeing up resources to generate more personalized variations for key expansion audiences. 

Building complete webpages at scale 

Web Agent generates on-brand webpages with copy, images, and SEO in minutes. Teams can quickly launch or refresh product, location, and campaign pages, then publish directly through built-in workflows and CMS integrations. 

A national home goods supplier used a custom Typeface Agent to generate personalized copy for 500+ local service pages in just nine business days — work that would have taken weeks — highlighting how AI-powered workflows unlock scale and speed in content-heavy launches like website relaunches. 

What’s next 

We’re just getting started in a new era of working. Legacy workflows are going to become just that. Rethinking how we design our work, and how we use our creativity and experience to shape agentic workflows is the first step. Typeface is here to be your partner in that process — not only by leveraging the most advanced, multi-modal AI and machine learning, but also by working directly with you to build the future of your marketing organization.  

Your brand is the core of your identity. With Typeface, you can be sure that you’ve got an AI partner that thoroughly understands your brand, and every marketing channel, so you can scale to meet the needs of modern audiences with confidence. 

Join us at our upcoming webinar to see our Arc Agents in action.

Register now to learn more about how we built Typeface Arc Agents, explore real-world use cases, hear customer stories, and see how your team can accelerate campaigns today.