Taming Multichannel Marketing Challenges with AI Agents

Old workflows and scattered tools can’t keep up with today’s pace and content demands. They can slow down in-house teams or create over-dependence on agency support. How long before they hold back your growth?  

The pragmatic path forward is to use AI agents that can create rapidly, with your direction, and within your workflows. What took weeks can take days, what wasn’t once possible (like consistent content personalization) can now be within grasp, and how you do marketing can improve like never before.  

Here, we’ll discuss what AI agents are all about, and what they’re capable of. We’ll also be making a case for using Typeface's AI Agents to unlock the benefits we claimed above.   

Let’s begin!   

What are AI Agents for marketing?

How Typeface's AI agents handle multichannel campaigns

Benefits of using Typeface's AI agents for marketing

• Achieve consistent personalization across channels

• Replace manual hand-offs with connected workflows 

• Maintain your brand voice on all channels

• Minimize ad fatigue

• Enhance performance marketing through rapid creative development

What are AI agents for marketing? 

AI marketing agents are built on large language models (LLMs). They make decisions based on the information they have access to, but they don't always have all the knowledge needed to complete complex tasks on their own. To fill in the gaps, they rely on available tools, like external datasets, web searches, APIs, or even other agents. So, they can use your company’s data (audience insights, product knowledge, and brand guidelines) to create content that’s accurate, relevant, and on-brand.

AI agents specialize in specific content marketing tasks, like ideation, performance optimization, or audience personalization. For example, one agent might generate concepts from your campaign brief, another create audience-targeted variations of your ad, and a third flag deviations from messaging rules.

A group of AI agents can take a variety of marketing tasks off your plate, from time-consuming work like reformatting ads across platforms to technically complex projects like video creation or product photography.   

AI content agents work in a structured series of steps and engage in guided reasoning to complete tasks. For example, if you ask a blog agent to "Create a blog on topic X", it will follow up with questions about the audience, word count, tone, and formatting rules, gathering the inputs it needs through a dynamic conversation before proceeding.

AI agents can handle complex workflows by integrating with tools and platforms, and manage the complete content lifecycle within one connected workspace — as is the case with Typeface. The platform streamlines workflows across email, paid media, social, and web channels through seamless integrations with your entire tech stack, including Salesforce Marketing Cloud, Google Ads Manager, HubSpot, Slack, and more.

How Typeface's AI agents handle multichannel campaigns  

Typeface’s AI agents collaborate with teams at every stage of a multi-marketing campaign, helping improve both campaign quality and speed. Each agent is a channel specialist (e.g., Email Agent and Ad Agent) or functional specialist (e.g., Video Agent and Ideation Agent), and steps in to scale or optimize your campaign as needed.  

Features of AI Agents

• Context-rich: AI agents understand your campaign goals, target audience, and specific campaign requirements to create relevant and resonant content. They learn your brand guidelines and brand voice, including channel-specific tones, to stay true to your style and messaging principles across all generated content. 

• Adaptable: Our AI agents adapt to your unique workflows. And while each agent specializes in a particular task, you can create custom agents tailored to specific needs, define their personality, and train them on your data — without any coding. 

• Collaborative: Typeface Agents are your AI teammates, co-creating with you, suggesting corrections, and operating continuously across workflows to meet 
  the real-time demands of performance marketing campaigns. Typeface Spaces brings your teams, agents, and campaigns into a collaborative and connected workspace.  

• Seamless: Typeface connects to your review and publishing platforms, supporting direct content management. View our extensive connector library, connect your tech stack, and automate multi-channel content delivery across your ecosystem.

Benefits of using Typeface's AI agents for marketing  

AI agents address several of the common issues that still plague multi-platform campaigns and keep you from successfully meeting customers where they are.  

Achieve consistent personalization across channels  

Data silos make it difficult to understand audience segments and hold back effective, consistent ad personalization. A simple fix is to integrate your customer data platform (CDP) with Typeface and create a unified Brand Hub that makes your audience data and creative assets available to our AI agents and to everyone on your team. No CDP? No problem — you can get insights from your CRM or create dynamic audiences. 

Our AI agents are trained on that data, and use it to generate personalized multi-customer journeys. They create personalized emails and ads from scratch, or multiple targeted variations all starting from your existing assets.  

• Ideation Agent generates campaign concepts from your brief, assisting with campaign planning.

• Creative Agent produces multi-modal content, including images, videos, documents, and more. 

• Channel-specific workflow agents are dedicated agents for email, social, paid media, and web. 

• Agent Studio builds custom agents in a no-code environment to support your unique workflows.  

  Case study

  Case study

  A Fortune 500 electronics brand and their ad agency used Typeface to customize product and lifestyle images for multiple landing pages across their global markets, achieving 2-10x more on-brand, localized content for online storefronts.

Replace manual hand-offs with connected workflows  

With Typeface, human-in-the-loop review is built right into your content creation environment. Content workflows are fully integrated — no tool-hopping or disconnected steps. You can customize and automate your workflows to match your team's exact process.

How it works:

Step 1: Customize your workflow
Edit workflow steps to match your process — add, delete, rename, re-order, or color-code.

Step 2: Automate your workflow
Add automations to steps like auto-assigning tasks or sending Slack/email notifications.

Step 3: Start using your workflow
Apply it to any document. Toggle steps, assign teammates, or track history in one place.

Learn more about Content Workflow Manager.

Maintain your brand voice on all channels 

Today, advertisers can sit back as AI automatically generates multiple ad variations and tests them to find the best-performing combinations. But when everyone has the same AI advantage, the competitive edge must come from somewhere else. 

Like your brand.  

A strong brand connection hands you a significant advantage amid constant algorithm changes and endless optimization loops. After all, if your offer makes people think, your voice makes people feel. Your brand is your inherent edge, so why not use it during every interaction — in your search ads, emails, social media ads, and other marketing assets? 

Typeface’s AI agents automatically apply your brand’s voice, tone, and visual styles to emails, ads, and landing pages. Turn our AI agents into your brand experts by uploading your brand guidelines and creative assets as training samples. Once your Brand Kit is ready, apply it to each AI generation to ensure content stays on-brand and approved assets are available to plug into ads and emails.

As an extra measure, our Brand Agent flags deviations from brand guidelines to keep your content perfectly on-brand.

Minimize ad fatigue 

The effects of familiarity are complex. On the one hand, familiarity with a brand can lead to affinity and preference. On the other, familiarity with a brand’s ads can, over time, lead to boredom and indifference. An effective “cure” to ad fatigue is to rotate fresh creatives regularly. Even if it just means tweaking ad messaging, images, or calls-to-action every few days, spotting ad fatigue and refreshing creatives quickly is an ongoing necessity. 

Ad Agent can help reduce the manual effort of ad rotation, even generate ads for multiple campaigns, platforms, and markets within minutes rather than days or weeks. It rises above the competition by generating ads in your brand voice and letting you easily create custom images to make your ads stand out.   

How to use Ad Agent: 

• Generate (and test) multiple ad headlines, descriptions, and images  

• Select your audience segments during generation and instantly get personalized ad variations   

• Generate studio-quality or lifestyle product images for your ads (or easily enhance them) on Image Studio 

• Scale localized ad variations from your pre-approved templates, headlines, translations, images, and brand elements  

• Transform your static product assets into engaging animated ads  

Use Ad Agent to: 

• Save hours on the manual work of ad rotation across platforms and campaigns 

• Pivot on the fly and control ad performance minus the creative burnout 

• Crush asset best practices: easily maximize your asset variety and create Meta ads with movement.  

• Keep your brand identity alive in all your ad creatives  

• Quickly adapt high-performance creatives across Google and Meta 

Pro tips:  

• Create your Brand Kit on Typeface and apply it during ad generation to keep ad campaigns consistent with your brand’s identity and messaging.  

• Instead of manually adjusting copy and visuals for multiple placements (Meta, Google, LinkedIn, etc.), use Ad agent to automatically adapt creatives to fit each platform’s specs — saving time and reducing errors. 

• Get campaigns with hard deadlines (like Black Friday, Valentine’s Day, or the back-to-school season) up and running in no time.  

Enhance performance marketing through rapid creative development 

When it comes to creative efficiency, AI can assist performance marketing managers in two key ways: 

1. Unleash campaign ideas

• Generate campaign concepts within seconds and have detailed briefs ready faster 

• Beat creative block with unlimited AI suggestions 

• Brainstorm channel-specific creative approaches that boost ROI per platform   

2. Fuel ongoing optimization with continuous creative refresh  

• Rapidly generate fresh ad variations to replace poor-performing ads, improve campaign efficiency, and minimize wasted spend.

• Fine-tune and finalize messaging faster for publishing and A/B testing.

• Spend less time refining ads and more on budget optimization.

Get ahead with AI marketing agents

AI agents unlock new levels of speed, efficiency, and productivity, while allowing for greater focus on strategy, creativity, and anything else that helps build your competitive moat. 

Typeface brings teams, specialized AI agents, and content creation lifecycles into one connected, collaborative platform, accelerating content production while maintaining brand control. Try prebuilt AI agents or build your own, code-free, with Typeface.

Contact sales or get a free demo.