Be visible to AI.
Unmistakably you.
For years, brands have optimized to be found by people. Now there’s a second audience: AI agents that read, summarize, and recommend on a person’s behalf.
9 in 10 marketing leaders say they’re ready to shape how AI describes their brand. Behind that confidence,
a bigger risk is forming: in the rush to be picked up by AI, brands are trading away the quality and originality that made them worth mentioning in the first place.
INSIGHTS
What the data shows
97%
expect AI to be a top-3 discovery channel by 2030
64%
say chatbots will out-discover search
30%
collaborate closely on AEO
62%
say brands are trading content quality for AI citations
THE CEO SIGNAL
“AI is now describing every brand to customers, whether the brand shaped that story or not. The instinct is to optimize for the machines — but that's how everyone ends up sounding the same. The brands that win will decide what AI says about them, working from a shared foundation of brand values that every team and agent can build from.”
Abhay Parasnis
Founder and CEO
Typeface
REPORT
Get The Signal Report:
The AI Visibility Gap
The organizations pulling ahead aren’t the ones adopting the most AI tools. They’re the ones redesigning how work moves through the enterprise.
Survey of 500+ marketing leaders reveals a striking contradiction: brands are racing to be found by AI,
and trading away the quality that makes them worth finding.
RESOURCES
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