Scale video content with Video Agent

What you'll learn: 

• How to set up your account for success 

• Step-by-step video generation process for different use cases 

• Editing and personalization of videos 

• How to scale video content across platforms and formats 

Video Agent automates the creation of short-form videos for marketing campaigns, social media, and ads using your existing images and videos (or just a written idea). It's designed for teams that need to produce high-quality video content quickly without relying on external editors or complex video software. 

Our customers typically use Video Agent to create: 

• Promotional video ads from static images or text descriptions 

• Social media clips extracted from long-form content  

• Sizzle reels that remix multiple video moments into branded compilations 

• Campaign teasers for product launches and seasonal promotions 

• Platform-specific variations optimized for TikTok, Instagram, LinkedIn, YouTube, and more 

Before you begin, it's important to set up your account so anyone in your organization can quickly generate on-brand, high-quality videos. 

Here are the key elements required for generating professional videos in Typeface: 

Your Brand Kit ensures Video Agent generates videos that align with your brand guidelines. Here's how you can set up your Brand Kit: 

1. Import brand guidelines, style guides, or messaging documents. Typeface automatically extracts brand data from your uploaded documents. 

2. Review the extracted rules, edit, delete, or duplicate any rule, and add new ones as needed. 

3. Finalize the brand kit. 

Upload videos, images, and product briefs to your centralized assets library. Video Agent uses these materials to: 

• Source clips for sizzle reels and remixes 

• Transform images into video ads and clips 

• Reference brand messaging and visuals 

To upload assets: 

1. Navigate to Assets in your workspace 

2. Select a Collection or create a new one 

3. Click "+ Add Assets" to upload videos, images, or documents 

Once uploaded, all the files will become instantly searchable and ready to use in any project. 

Add audiences to customize your videos for specific demographics or customer groups with personalized messaging and visuals.  

Navigate to Audiences to get started. You'll have a few options: 

• Import from your CDP (such as Salesforce Data Cloud, HubSpot, or Klaviyo): Click on ‘Import’ → ‘Import via connector’, select your data source, and complete the API key authentication process. 

• Import from files: Click on ‘Import’ → ‘Import from file’ and add documents that provide insights about your audience. 

• Create manually in Typeface: Click on ‘+ New Audience’ and define details such as age, traits, tone, interests, or buyer type for each audience segment. 

Once your account is set up, go through the next steps to generate videos. 

Video Agent can generate high-impact promotional video from static product images or simple prompts. Perfect for ad videos and social posts with built-in brand styling and auto-formatting. 

Here’s how it works: 

1. Describe in chat what you want to create. Type a prompt describing a scene and let Video Agent generate it from scratch. 

Use prompts like: 

• "Create a video of friends on a beach vacation" 

• "Show a child dancing at a birthday party" 

• "Create an 8-second product ad for our new sneaker line" 

To turn a static image into a video, click on the paperclip icon in chat, select an image from your asset library, and type in a prompt describing the purpose of the video. 

For example: “Create a video/video ad for [platform] promoting [add details] using this image.” 

 Note: Video Agent may ask you to provide additional details or reference materials to better understand your video generation needs. 

2. After you provide all your inputs, confirm to start video generation. Video Agent will bring your image/idea to life with motion, branding, and relevant copy. 

3. Click the download button in the toolbar to save your video to your device or export directly to platforms like Meta and Google. 

Video Agent can also remix your existing videos into fresh, branded sizzle reels for any channel. Create campaign highlights, event recaps, "year in reviews," and brand stories, all in minutes.  

Here’s how: 

1. Describe your sizzle reel in chat. 

Use prompts like: 

• "Create a sizzle video showcasing the [subject]. Make it energetic and show different speakers, audience, and customers" 

• "Create a 60-second year-in-review with upbeat music and our top 5 launches" 

Note: Video Agent may ask you to confirm the goal and the type of sizzle reel you want to create (fast-paced or speaker-focused). 

2. After you confirm the details, Video Agent generates a detailed script with all your planned scenes. You can click the script to refine it: 

• Make manual edits directly in the script for quick changes. 

• Or click 'Ask Agent' to adjust tone, style, scene count, and more. 

3. Once your script looks good, hit confirm. Video Agent automatically scans your asset library, pulls relevant scenes from existing videos, and creates a high-energy compilation you can still edit. 

4. Enter focus mode to edit your sizzle reel in Storyboard view, where each scene appears as a block. You can: 

• Drag and reorder scenes 

• Replace individual scenes 

• Generate new scenes if one doesn't fit 

• Add or edit text overlays 

• Adjust transitions between scenes 

• Add/edit transcript and subtitles 

5. After you’re happy with the changes, click the download arrow to export your video. 

Turn your long-form videos, like webinars, product demos, or interviews, into bite-sized video clips with Video Agent.  

Here’s how: 

1. Search for the video you want to extract the clip from. You can do this by typing a simple prompt in chat, like: "Search for video clips on [subject]” 

2. Video Agent pulls videos matching your search. Hover to preview them, and when you find the right one, click "Add." 

Note: Want to add another video for extracting clips? Just wait for each video to load in Spaces before clicking "Add" on the next. 

3. Select the video in Spaces and click focus mode to start editing the clip. 

In the Clip Editor, open the Transcript tab on the left. Click any text to add or remove it from your clip. This makes trimming videos much easier than scrubbing through the timeline.   

In the Clip Editor, you can also: 

• Add subtitles 

• Add audio 

• Add or edit text overlays 

• Add new scenes or replace existing ones 

• Adjust transitions 

4. Click "Download" to export your video. 

Start creating videos with Video Agent. To practice the topics covered in this guide, try out the following: 

• Create a promotional ad video using a product image 

• Build a sizzle reel combining clips from your video library 

• Repurpose your long-form videos into a short clip  

What is Video Agent? 

Video Agent is an AI marketing agent that automatically generates on-brand videos at scale. It can create videos from text prompts, static images, or existing video footage, eliminating hours of manual editing work. 

Can I use my existing videos to create new clips? 

Yes, upload all your videos to the Assets Library. Video Agent can search through your entire video collection using natural language queries and remix clips into new content. 

How do I add captions to my videos? 

In the Clip Editor, navigate to the Subtitles tab and toggle on the subtitles option. You can then customize the font, size, color, and positioning to match your brand style. 

How does Video Agent maintain brand consistency? 

Video Agent uses your Brand Kit to apply consistent colors, fonts, messaging tone, and visual style across all generated videos. Your brand guidelines are automatically applied to every video you create. 

What file formats can I export? 

Videos are exported as MP4 files optimized for the platform you specify (Instagram, TikTok, YouTube, LinkedIn, etc.). 

What videos can I create clips from?  

For best results, use videos that have voice audio in English language, clear speech, minimal background noise, and are over 30 seconds but under 2 hours. This feature won’t work for silent videos or music only videos; there needs to be voice (someone talking) in the video. File formats supported include: mp4, m4v, wmv, and avi.   

Are there limits on the size of my video clips?  

This feature can produce any clip that is under 2 minutes. If the video is over 2 GBs it may be slow to upload. We recommend staying under 2 GBs if the user is uploading the video from their device.  

Where can I find all my videos?  

All your videos and clips are stored at the project level under Assets.  

Is the search capability based on an exact match with the video transcript?  

The search capability will find all the clips related to your search keywords rather than only exact matches. Searches that are shorter, with less words will likely return more clip options.   

Need more help? Contact support@typeface.ai