Create on-brand images with Image Agent

What you'll learn: 

• How to set up your account for success 

• Step-by-step image generation process 

• How to edit and refine your images 

• How to create image variations  

Image Agent lets you create visuals instantly without waiting on design resources. Just describe what you need in plain language, and it generates images that reflect your brand's message, tone, and style.  

Our customers typically use Image Agent to create: 

• Branded visuals for Google and Meta ads 

• Product photos for eCommerce and ad campaigns 

• Image variations for different audience segments and geographic markets 

• Seasonal or regional adaptations of existing visuals 

• A/B testing images with different scenes, backgrounds, or compositions 

Before you begin, set up your account, so your team can quickly generate on-brand, personalized images.  

Make sure you have these key elements in place: 

Your Brand Kit ensures Image Agent generates images that match your brand's visual identity. Here's how to set it up: 

• Upload your brand assets: Import any product photos, style guides, logos, and fonts. Typeface automatically extracts brand data from your uploaded files. 

• Train image style preferences: Upload reference images that represent your brand's visual identity. Image Agent will learn from these examples to maintain consistent lighting, composition, and aesthetic across all generated images. 

• Save color palettes: Create and save multiple color palettes to apply instantly when generating images. 

Once your Brand Kit is set up, Image Agent automatically pulls from it to generate on-brand content. There is no need to re-upload anything for new projects. 

Add Audiences to personalize visuals for specific demographics or customer groups. 

You have a few options here: 

• Import from your CDP (such as Salesforce Data Cloud, HubSpot, or Klaviyo) 

• Upload a file (CSV or XLSX) containing audience data such as age, location, interests, purchase behavior, or other customer attributes 

• Create manually in Typeface by defining age, traits, interests, or buyer type 

Once your account is set up, go through the next steps to create your images. 

1. Type an AI image prompt in chat describing the image you want to create. You can be as brief or detailed as you'd like with these prompts: 

• Short: "Fresh heirloom tomatoes and greens on a rustic wooden table." 

• Long: “A rustic wooden table with fresh heirloom tomatoes, leafy greens, and root vegetables in warm morning sunlight. Soft-focus farm and red barn in background.” 

You can also generate images by uploading a reference image to guide the creation. Just click the paperclip icon to add your reference image, product photo, or mood board, then type in your prompt in chat. 

Use prompts like: 

• "Create product photography of hiking boots with winter background" 

• "Place this product on a marble kitchen counter" 

• "Show our serum on marble with soft light" 

This lets the Image Agent match the lighting, tone, setting, and aesthetic of your inspiration image while seamlessly incorporating your product or branding. 

1. Click the paperclip icon in the chat box to add: 

• Audiences: Choose target audience segments to tailor the visual for specific demographics or customer groups. 

•  Assets: Add any images like logos, reference images, or product photos from your asset library. You can also upload new assets directly from the chat interface by clicking 'Upload' and selecting files from your system. 

Note: Image Agent may ask clarifying questions before generating to better understand your needs. 

1. After Image Agent generates your initial image, you have several options for refining it: 

Chat-based editing: Type your request directly in chat to modify the scene, characters, or background. For example: 

• "Show this with a Christmas background" 

• "Change the aspect ratio to landscape" 

• "Make the background Japanese" 

• "Show the same scene at night" 

Focus Mode: For more detailed edits, select the image and click "Focus Mode" from the toolbar to open the Design Editor.  

 This gives you access to: 

• Cropping and resizing tools 

• Layer management 

• Logo and product overlay placement 

• Detailed adjustment controls 

You can return to chat at any time by clicking back into your project. 

1. Once you're satisfied with your image, you can: 

• Download in multiple formats: PNG, JPEG, WEBP, or PSD (preserving all layers for further editing in Photoshop) and resolutions. 

• Save to an image collection for easy organization and future reuse 

• Export directly to connected tools like HubSpot, AEM, Aprimo, or Dropbox through your configured connectors 

Select your image and click "Variations" in the toolbar to generate multiple versions: 

• Audiences: Creates variations tailored for different audience segments, adapting visual elements for specific demographics. 

• Formats: Resizes images for different platforms and channels (Instagram square, LinkedIn banner, display ads, etc.). 

After you select your options, Image Agent will calculate the total number of variations and generate them for you. 

Start creating visuals with Image Agent: 

• Generate a product image using Image Agent 

• Experiment with chat-based editing to refine your visuals 

• Create variations for different audiences and formats 

What is an Image Agent? 

Image Agent is Typeface's AI marketing agent for visual content creation. It generates on-brand images by understanding natural language descriptions and learning from your Brand Kit. Image Agent streamlines visual production from initial creation through editing and variations, helping you produce images at scale with less manual effort. 

What types of images can I create with Image Agent? 

Image Agent can create lifestyle scenes, product photography, social media visuals, digital ad creatives, seasonal adaptations, and regional variations. It works with both original concepts and reference images to match your creative vision. 

How does Image Agent maintain brand consistency? 

Image Agent learns your brand's visual identity from your Brand Kit, including uploaded reference images, style guides, and brand assets. Every generated image automatically reflects your brand's lighting, composition, color palette, and aesthetic. 

Can I use my own product photos with Image Agent? 

Yes. Upload product photos to your asset library and attach them when generating images. Image Agent can place your products into new scenes, backgrounds, and settings while maintaining realistic lighting and proportions. 

What file formats are supported for export? 

You can download images in PNG, JPEG, WEBP, or PSD format. PSD files preserve all layers for additional editing in design software like Photoshop. 

How do I create variations for different platforms? 

After generating an image, select it and click "Variations" to resize for different platforms. You can choose from standard social media formats (Instagram, LinkedIn, Facebook) or create custom dimensions for display ads and other channels. 

Need more help? Contact support@typeface.ai.