Introducing Adaptive Templates: Transform your layouts into flexible, on-brand templates that instantly adapt to any campaign

Marketing teams today have plenty of flexibility and tools. Designers, agencies, and creative partners can build almost any layout you ask for. But the real challenge is that none of this happens in real-time. You are drafting copy in documents or spreadsheets, then waiting for design updates, then depending on someone else for even the smallest layout adjustment. The concepts you can picture instantly in your mind take days to materialize in practice. And every small iteration pushes the launch even further out. 

That slowdown affects everyone. Agencies and design teams get pulled into repetitive production work instead of the higher-value creative thinking they want to focus on. Meanwhile, marketers are left waiting, unable to move at the pace of the business demands.  

But here is the good news: you do not have to work that way anymore. Typeface’s Adaptive Templates change that. 

What are Adaptive Templates? 

Typeface’s Adaptive Templates give marketers the ability to instantly create flexible, brand-safe layouts without waiting on design, or getting stuck in production bottlenecks.  

Typeface learns your brand’s design vocabulary and breaks it into reusable components using AI: hero sections, CTAs, product highlights, footers, and more. These become the building blocks that can be assembled into polished, on-brand pages or emails in minutes. 

All marketers need to do is ask. A simple prompt like, “Create a short product newsletter with a hero, two highlights, and a news section,” instantly generates a complete layout built from their own modules. 

At its core, Adaptive Templates is a modular system powered by your brand’s existing HTML. It gives you components that can be mixed, matched, and rearranged effortlessly to suit any message or moment. 

How Adaptive Templates empower modern marketing teams?  

Evolve campaigns without rebuilding  

Consider a quarterly newsletter filled with new stories and updates. Each edition naturally requires a slightly different layout. Or think about a weekly grocery ad: some weeks you do not have enough content to fill every section, and other weeks you have far too much. The same is true for promotional emails. A template that works for a Fourth of July promotion should not be the same one you use for a holiday campaign. 

With Adaptive Templates, marketers can adjust layouts instantly. No design tickets, no rebuilds, no starting over during reviews. Each campaign gets the structure it truly needs, creating a smoother workflow where teams focus on the story rather than the layout. 

Turn arounds for ad hoc requests instantly 

Marketing teams deal with last-minute requests all the time: product spotlights, leadership announcements, event reminders. Traditionally, each one kicks off a full production cycle.  

With Adaptive Templates, teams can assemble an on-brand layout in seconds, turning high-pressure requests into quick wins. And when all you need is a small tweak like removing a CTA, adding a webinar module, or reordering a section—you can make those changes instantly by selecting a module, deleting one, or requesting a new layout through chat. You generate the layout, refine it yourself, and publish without opening a ticket. 

Agility becomes part of the creative process instead of a disruption. 

Craft layouts tailored to every message 

Many brands have strong design systems but only a limited number of approved templates. Adaptive Templates removes this constraint by transforming that static library into a flexible, modular system where modules become reusable, sections can be mixed and matched, and new layouts can be created in seconds without rebuilding. Instead of forcing copy into a layout that does not fit, marketers can build structures that match the intent of the message. Every email feels purposeful, and every campaign feels fresh. 

With it, marketers can: 

• Mix and match modules 

• Reorganize content instantly 

• Create new layouts on demand 

• Edit after generation 

• Produce unlimited variations 

Creative freedom with built-in guardrails 

Just as interoperability standards help AI connect to external systems without engineering work, Adaptive Templates empowers marketers to build layouts freely, without creative or technical bottlenecks. Adaptive Templates give marketers true creative ownership while ensuring everything stays within brand and Marketing Operations–approved standards. No more long iteration cycles. Marketers can generate, edit, or restructure layouts themselves, confident that every version automatically meets brand guidelines. It is creative freedom with guardrails you can trust.