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Email Agent: Turning Disconnected Workflows into Powerful Email Campaigns

Dhruv Sood

Dhruv Sood · Product Manager

November 4th, 2025 · 4 min read

It’s no secret that a well-timed email delivered to the right person with the right content can be highly effective. But as you scale, the process starts to strain. Personalization turns manual, approvals slow down, and your team ends up in a loop of the same cycle. 

You're creating copy in Docs, designing in Figma, checking brand guidelines in a PDF, pulling segments from Salesforce, and scattering approvals across Slack. By the time the email ships, it's been a week or sometimes even a month—and your message is no longer relevant. 

These tools don't talk to each other. So, you spend more time stitching workflows together than actually building campaigns that matter. 

Typeface changes this. 

Typeface is an end-to-end agentic marketing platform that brings together Brand Hub, Arc Agents, and Spaces — unifying brand intelligence, content creation, and collaboration so marketers can work seamlessly with AI and personalize at scale. 

One of our most popular Agents is Email Agent. 

How does Email Agent work?  

Typeface's Email Agent transforms your disconnected toolstack into an intelligent, conversational creation engine. It understands your brand's context, relevant audiences, and preferred layouts, enabling your teams to build, personalize, and publish context-rich emails in minutes. 

Here's what makes it different: 

  • Chat-led creation. Forget picking templates or filling out forms. Just describe what you need in chat: "Create a promotional email for our fall sale" or "Build a 3-part onboarding sequence for enterprise users." Email Agent asks clarifying questions about your audience and offer, then builds complete, publishable emails ready to send. 

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  • On-brand from draft one. Email Agent learns your complete brand identity from your Brand Kit—voice, tone, image rules, and template structure. Content created with Typeface automatically aligns with your brand guidelines and sounds like you. With Brand Agent working in the background to validate your copy against your tone in real-time. 

  • Layouts that adapt, not constrain. Email Agent understands your existing HTML templates and helps you build new ones with Magic Modules. Magic Modules learns your design vocabulary to create distinctive, reusable blocks — hero sections, CTAs, product highlights, footers — that can be quickly assembled into new layouts. With brand-approved components at your fingertips, teams can design and publish polished emails in minutes without waiting for design support.

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  • Personalization at scale. Generate audience-specific versions with different tones, languages, or offers for various segments and regions — all while keeping visuals consistent. You can pull customer segments directly from your CRM like Salesforce Data Cloud, Braze, or HubSpot using our Connectors. 

  • Seamless publishing. Export directly to your Email Service Provider (ESP) such as Salesforce Marketing Cloud, Braze, or Klaviyo. Easily export your work as PNG, Excel, HTML, or PDF files to share seamlessly with anyone outside Typeface. No copy-pasting or manual tweaks—your email goes out exactly as you built it. 

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What can you do with Email Agent? 

Create time-sensitive and high-volume promotional campaigns. 

Retailers and e-commerce brands use Email Agent for flash sales and daily personalized sends. Upload a brief and get a complete email in minutes. Make edits in chat, review variations, and export to your ESP. 

Seamlessly run compliance-heavy email programs. 

Financial services and regulated industries pair Email Agent with Brand Agent to maintain strict brand guidelines across regions. Regional teams build campaigns independently, knowing Email Agent enforces compliance rules automatically. Central brand teams get faster rollouts without sacrificing control. 

Repurpose existing assets into ready-to-send emails 

Many teams use Email Agent to quickly turn existing content into fresh campaigns. Share your blogs, videos, or product links, and Email Agent assembles a coherent, on-brand newsletter for the month and region. No more manually rewriting the same content for different channels.  

See Email Agent in action 

Ready to see how fast email can actually be? 

Contact us for a demo or watch our on-demand webinar to see how leading enterprises are building complete campaigns in minutes instead of days. 

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