30+ Instagram Prompt Examples to Create Stunning Social Media Posts with AI

Marketing is all about connecting with your target audience on the platforms they frequent, and Instagram can be a fantastic option for this. With two billion monthly active users worldwide, and many of them younger consumers with trillions in buying power, it’s no surprise that 79% of marketers are prioritizing Instagram for marketing success. 

But if you're coordinating global campaigns and multi-channel strategies while navigating tight deadlines, maintaining a steady stream of scroll-stopping Instagram content can be a challenge. While consistent, high-quality Instagram content is crucial, it shouldn't consume all your time and creative resources.

That's where AI can step in to assist.

(Like Typeface, the AI marketing platform helping enterprise marketing teams generate on-brand, audience specific Instagram posts faster, and at scale.)  

Typeface’s AI agents generate Instagram campaign ideas, ads, posts, images, and reels in a connected and secure workspace. What sets Typeface apart is how it creates content that reflects your brand’s visual style, stays within your brand’s messaging parameters, and maintains the integrity of your product images, delivering the compliance and brand uniformity you require at every level.

Using simple prompts and your existing image assets, documents, or briefs, you can conceptualize and create contextually accurate outputs. And you can easily scale this approach with custom prompts. This guide will provide you with some field-tested Instagram prompt examples, along with some tips on using AI to craft eye-catching Instagram captions and visuals.     

Why use AI for Instagram posts? 

Instagram is a social media platform that focuses primarily on visuals, which makes it great for businesses looking to leverage visual storytelling tactics to communicate their brand's message, values, and personality to a wide audience. Marketers can make the most of this platform by: 

• Creating engaging photo and video posts 

• Creating ads and sponsored posts to create brand awareness 

• Creating content for Instagram Stories to skip the line in your followers' feeds 

• Creating "Reels" to build audience engagement 

Typeface’s AI agents can create on-brand multimodal content — images, video, and text — ensuring a cohesive brand experience across your multichannel marketing campaigns.

Beyond creating new content, Typeface's intelligent AI content repurposing capabilities transform existing marketing assets like webinars, blogs, and white papers into Instagram-optimized formats, maximizing the value of your content investments. 

The impact of AI-powered Instagram content creation extends beyond mere efficiency gains. Marketing teams can now: 

• Rapidly test multiple creative variations across different audience segments 

• Maintain brand consistency while scaling content production  

• Ensure message alignment across regions and markets 

• Personalize ads and posts to more cohorts to boost engagement  

Leading brands are already pushing the boundaries of AI-powered creativity in social media marketing.

Consider Heinz's "Draw Ketchup" social media campaign."  When asked to visualize "ketchup," the AI consistently produced bottle shapes reminiscent of the iconic Heinz design – demonstrating how deeply the brand has penetrated consumer consciousness. However, while these images captured the essence of Heinz, they fell short in a crucial aspect: brand accuracy. 

Source 

While general-purpose AI models excel at creating realistic images of common objects and scenes, they struggle with precise brand representation. In the Heinz campaign, despite generating visually striking images, the AI failed to accurately reproduce essential brand elements – from the exact bottle shape to the distinctive logo and typography that make Heinz immediately recognizable.  

Typeface solves this challenge through our pioneering product preservation technology. Unlike generic AI models, our platform ensures every brand element – from logos and product shapes to colors and typography – remains intact throughout the creative process. This means marketing teams can scale their content production while maintaining consistent brand identity across both lifestyle and product photography. 

Image generated by Typeface 

With a foundation of reliable brand preservation in place, the next step is maximizing AI's creative potential through effective prompting. In the following sections, we'll explore how to write Instagram prompts that leverage both brand accuracy and creative innovation to inspire your social media strategy. 

How to write good Instagram prompts 

An Instagram prompt is essentially a set of guidelines provided to the AI system to generate engaging Instagram content. A good Instagram prompt should provide enough information to guide the content creation process without being overly prescriptive. Key components of a good Instagram prompt include: 

1. Content type: Specify the format of Instagram you want to create, like a single image post, carousel, or story. If applicable, mention the desired length or structure. 

2. Context: Describe the context for the Instagram post. 

3. Visual theme: Describe the visual elements you envision. Include details about the subject, setting, color palette, and design style.  

4. Audience focus: Specify your target audience, including their interests, demographics, and any specific traits.  

5. Objective: Clarify what you want to achieve with the post. Are you aiming to drive sales, boost engagement, raise brand awareness, or encourage user interaction? Define your call-to-action clearly, like “Swipe up to shop” or “Tag a friend who would love this.” 

6. Tone: Specify the desired tone or brand voice, like casual, inspirational, bold, or professional. In Typeface, you can also create a brand voice or style and multiple brand voices by channel. This allows you to apply your unique voice in generation. 

7. Hashtags and captions: Include specific hashtags, taglines, or phrases you’d like to incorporate in the post or let AI suggest relevant hashtags. 

With a good Instagram prompt, you will be able to direct AI to create captivating Instagram posts that reflect your brand's identity and objectives.  

Instagram prompts to use in your marketing campaigns 

To help you get started, here are some practical examples of Instagram prompts for various types of content: 

1. Instagram prompts for post and campaign ideas 

1. Our company [company name] specializes in [industry vertical] solutions. We're looking to create Instagram posts that highlight [specific offer, product, or achievement]. Our target audience consists of [target audience]. What content themes would resonate with our audience? 

2. We're a company in the [industry] sector launching [new solution/product]. How can we craft Instagram content that effectively communicates our value proposition to [target audience segment] while maintaining our [established brand voice]? Key differentiators include: [list USPs] 

3. Our marketing team needs fresh Instagram content ideas for educating [target audience] about [complex topic/product/service]. How can we simplify this concept while maintaining professional credibility?  

4. We're planning an Instagram campaign to position [company name] as a leader in [industry trend/innovation]. Our campaign objectives are [list KPIs]. What content mix would effectively showcase our enterprise expertise while driving [specific conversion goals]? 

5. Our company is hosting [industry event/conference]. We need an Instagram content strategy that covers pre-event, live coverage, and post-event engagement. Target attendees include [audience specifics]. How can we leverage Instagram to promote the event? 

6. We're developing an Instagram series to showcase our customers' success with [product/solution]. What type of Instagram posts would best highlight measurable business outcomes while maintaining engagement?  

7. We need [industry]-appropriate Instagram content ideas for [event/business milestone/quarter-end]. Our goals include [specific objectives]. What content mix would resonate with our [target audience] while driving [desired actions]? 

8. We need Instagram poll ideas to gather insights from [target audience] about [industry challenge/trend]. How can we frame questions to drive meaningful engagement while maintaining [specify tone] tone? 

9. Our brand is planning a [virtual event/product launch] and needs Instagram content to drive participation. Target audience includes [target audience details]. What interactive elements would drive highest engagement? 

2. Instagram prompts for crafting post captions 

1. X Instagram captions highlighting [your chosen topic] in [specify tone], designed for [target audience]. Include [hashtags or call-to-action]. 

2. X variations of an Instagram caption for a post about [topic/theme] featuring an image of [describe the Instagram photo]. The aim of the post is to [objective]. Use a [specify tone] tone and end with [CTA or hashtags]. 

3. X Instagram captions for a post on [specific topic], beginning with a captivating hook. The objective of the post is to [objective] and engage [target audience]. Keep the tone [specify tone]. 

4. X Instagram captions incorporating an inspiring quote about [topic], designed to [objective] and engage [target audience]. The tone needs to be [specify tone]. End with [CTA or hashtags]. 

5. X Instagram captions posing a thought-provoking question related to [topic]. The post aims to [objective] and engage [target audience]. Use a [specify tone]. 

6. X Instagram captions for a contest/challenge on [theme or topic], crafted in [specify tone] tone. End with [instructions, CTA, or hashtags]. 

3. Instagram prompts for promotional posts 

1. A promotional Instagram post highlighting [product/service] in [specify tone] tone, designed to [objective] for [target audience]. Include [call-to-action or hashtags]. 

2. An Instagram post promoting [special offer or discount] on [product/service] from our brand [brand name]. The post should be in [specify tone] and the goal is to [objective] for [target audience]. Add [specific CTA or hashtags]. 

3. An Instagram post promoting the launch of [new product/service] from our brand, with an aim to [objective] among [target audience]. Use a [specify tone] tone and end with [call-to-action or hashtags]. 

4. A promotional Instagram post that emphasizes the benefits of [product/service], designed to [objective] for [target audience]. The tone needs to be [specify tone]. Include [call-to-action or hashtags]. 

5. An Instagram post promoting a limited-time event [event type, like sale, webinar, or special launch event]. The goal is to drive sign-ups among [target audience]. The tone should be [specify tone]. Include [CTA or hashtags]. 

6. An Instagram promotional post for a collaboration or partnership featuring [partner or product]. The objective is to [objective] among [target audience]. The tone should be [specify tone]. Include [CTA or hashtags]. 

7. An Instagram post promoting a giveaway or contest related to [product/service], and designed to engage [target audience]. The tone should be [specify tone]. End with [instructions, CTA, or hashtags]. 

4. Instagram prompts for memes and trends 

1. X meme ideas for humorous posts that tie into [current event or trending topic]. The memes should [objective] while appealing to [target audience]. The tone needs to be [specify tone]. 

2. X creative concepts for a meme post from a brand that [describe your niche or industry. The memes are intended to [objective] among [target audience]. 

3. An Instagram meme post caption centered around [chosen topic], and designed to engage [target audience]. The meme shows [describe the meme]. 

4. An Instagram post using [specify a popular meme format], seamlessly weaving in commentary about [topic]. Use a [specify tone] tone. 

5. An Instagram post in [specify tone] incorporating this popular quote: [add quote] from [source]. The post is designed to [objective] for [target audience]. 

6. A post aligned with the current trend [explain the trend]. The goal is to [objective] among [target audience]. Include a caption in [specify tone]. 

5. Instagram prompts for post images 

1. A photo of [product type] positioned in [background scene] in [photography style] for a [type of Instagram post]. Leave space on [right/left/top/bottom] for text overlay. 

2. A photo of [product type] set against a [holiday/seasonal setup] in [photography style] for a holiday/seasonal Instagram post. Add [seasonal or holiday props] around the edges for authentic ambiance. 

3. A photo of [product type] arranged in [background setting] in [photography style] for an Instagram giveaway post. Include [giveaway items] arranged in a [pattern type] around the main product for a prize bundle reveal. 

4. A photo of [subject/person/product] in [background scene] in [photography style] for an Instagram video/reel. Frame with intentional space on [right/left/top/bottom] for video title overlay. 

Here's the AI image prompt we provided: "A photo of a perfume bottle set against a holiday setup in soft, ambient lighting photography style for a holiday/seasonal Instagram post. Add pinecones, fairy lights, and sprigs of holly around the edges for authentic ambiance."

And this the image output generated by Typeface, which can generate high-quality images in various photography styles.

How to create Instagram content with Typeface 

Creating Instagram posts and ads with Typeface

Typeface has dedicated AI agents to help marketing teams with various content creation tasks. For Meta ads, we have Ad Agent, which cuts the effort and time typically required to set campaigns into motion. Here’s how you can benefit by introducing Ad Agent into your Instagram workflow:

• Shorten weeks- or months-long creative production cycles

• Instantly resize ads for different platforms

• Update messaging for different target audiences

• Conduct more A/B testing as needed

• Ensure brand consistency across all variations

How does it work?

Ad Agent generates Instagram posts and ads from your prompts. Simply describe what you want (e.g. “Create an Instagram ad for our fall sale”) and the agent will ask follow-up questions and generate the ad for you. You can create banner ad campaigns, single channel ads, and posts this way.

The value Ad Agent provides is in intelligently creating copy and ensuring it works within the layout constraints. It’s like having a copywriter that can understand the canvas they’re working with and can produce multiple creative solutions that fit perfectly.

Ad Agent can create multiple variations of headlines, body copy, and CTAs. It can adapt tone and messaging for different audiences or contexts, and also create fresh angles on the same core message.

For brand consistency, Ad Agent learns your brand voice and creates messaging that aligns with your familiar tone and style. Our Brand Agent works in the background, checking your ad copy against specific content or regulatory rules your content must adhere to, like "avoid legal jargon" or "never use emojis," and flags violations automatically.

Steps to create an Instagram ad using Ad Agent

1. Set up your brand and assets within your Brand Kit

a. Go to Brand Hub to upload your brand voice examples, style guide, and ad layouts.

b. Go to Audiences to import segments from your CRM or CDP, or create them manually.

c. Optionally, you can use Connectors to link to Meta Ads.

You can have different Brand Kits for different brands, business units, or campaign styles.

2. Start a new project in Typeface Spaces

To access chat, create a new project in Spaces, a dynamic workspace where teams and AI agents collaborate seamlessly.

3. Tell the agent what you want to create

Type the task, such as “Create an Instagram post celebrating Women’s Day” or “Personalize this banner ad for Gen Z, focusing on sustainability.”

4. Attach supporting materials

Use the clip icon at the bottom of chat to add layouts, brand kits, audience segments, and campaign assets.

5. Answer follow-up questions, if prompted

Ad Agent may ask for clarification or missing information before generating your content. This ensures it delivers the most relevant content.

6. Review and edit content

View the ad in Focus Mode and refine ad content in these ways:

a. Drag-and-drop text placement

b. Change CTA button color

c. Add images or logos

d. Use in-line copy editing

7. Create variations

Outside of Focus mode, hover over your ad and click “Create” to:

Personalize: Target different audience segments with tailored content

Resize: Adapt to different aspect ratios and channel requirements

Batch assets: Create variations to test headlines and images

8. Export your content

Download as PNG or push directly to Meta Ads platform.

Stand out on your audience's feed with AI 

Instagram prompts offer a powerful way to enhance your social media strategy. The AI prompts we've shared in this blog serve as creative cues that can inspire fresh content ideas, helping you connect with your audience in meaningful ways. And if you’re looking for a simpler way to generate Instagram content, without any prompt engineering, Typeface offers numerous AI templates that will ensure your Instagram content always aligns with brand guidelines. 

Start your free Typeface trial today and see the difference this AI can make in your Instagram content. 

FAQs 

1. What’s the best way to prompt AI for social media content? 

Prompts describe the key elements of the particular type of content (text, visuals, video) they’re expected to generate. As a best practice, provide all the key elements in clear, concise language.  

Key elements of text prompts: Type of post and platform, purpose of content, audience, post length, and content style guidelines like tone and aesthetics 

Key elements of image prompts: Image type (e.g. photo or illustration), main subject (product, object, person), background scene (e.g. kitchen), and composition style (e.g. natural lighting). As AI places stronger emphasis on earlier words, define an AI image prompt structure that specifies core elements like image type and subject first. 

Key elements of video prompts: Subject, action (what’s the subject doing?), scene (where’s the action happening?), lighting, and camera shot, angle, and movement (e.g. wide angle, zoom on, tracking shot).  

2. Can I reuse the same prompts across campaigns? 

Certain prompt formats can work consistently well and are best saved (e.g., in a prompt library) for reuse across teams. But, while the frameworks can be used to create more efficiently, it’s important to refresh the context each time to keep content relevant.  

3. What types of Instagram content work best with AI prompt strategies? 

AI prompts are ideal for creating content that follows consistent formats, like product features, tips, and user-generated content campaigns. But your team should still do the final pass on AI content.  

AI prompts are less suitable for content that requires human judgment, emotional truth-telling, and contextual awareness, such as personal stories, sensitive or crisis communications, and real-time event coverage. For campaigns with highly visual storytelling, it's important to think of AI as your collaborator, but lead with human artistic direction and overall vision.  

4. Can AI content affect audience perception of brands? 

Most people can't tell AI content apart from human-created posts. And even if an AI label might catch their attention, people ultimately care more about content quality and engage with posts that resonate with them. Quality AI-generated posts can still perform just as well (or better) than human-created content, so long as they’re carefully executed with genuine audience understanding.