Ross Guthrie has a background in AI, commerce, and fintech product and market strategy. He spent seven years at Salesforce where he helped launch Salesforce Einstein and grow it to millions of daily active users. He writes about the state of the AI market, adoption patterns, and what happens when enterprises try to actually use AI, not just buy it. Most of his time is spent bridging the gap between what the technology can do and what customers need it to do.