Robert Rose is Chief Strategy Advisor for the Content Marketing Institute, where he leads global consulting and advisory programs that help brands turn content into competitive advantage. A veteran of more than 25 years in digital media, Robert has counseled companies like Microsoft, Salesforce, and NASA on marketing transformation. He’s the author of four best-selling books, including the American Marketing Association’s standard for Content Marketing Strategy certification. Robert is also the co-host of the popular podcast This Old Marketing. Rose’s work focuses on teaching businesses how to build audiences, create revenue-generating content operations, and measure marketing’s impact beyond vanity metrics in an ever-evolving landscape.