Matthew Loewengart spent two years as a Principal Solutions Architect at Typeface, helping Fortune 500 companies in retail, financial services, and tech figure out how to put AI-powered content creation to real use. He came to Typeface with deep roots in the enterprise marketing technology world — including nearly 15 years at Adobe, where he worked with companies like Nike, Walmart, and Amazon to build out their digital marketing stacks. He's been in the room for a lot of the pivotal moments in martech: from the early days of cloud-based content management to the rise of AI-driven personalization at scale. These days he's back at Adobe as a Principal Solutions Architect. When it comes to what enterprise marketing teams actually need — and where the technology usually falls short — he's seen it from just about every angle.