Elah Horwitz began at Typeface as a founding enterprise customer success lead, helping large teams figure out how to go beyond pilots and actually get value from AI. Before that, she worked across global operations at AB InBev, Unqork, and Alibaba, where she got a front-row seat to how complex organizations handle growth, change, and the occasional tech promise that doesn't quite deliver. She writes about what it looks like when AI adoption goes well (and when it doesn't).