Bryan Kitch is Copy Director, Content Studio at Typeface, where he helps enterprise marketing teams figure out what to say — and how to say it — in an era when AI can generate infinite content but can't always make it good. He came to Typeface after stints in content and brand roles at Mural, Google, and Cerego, where he spent years turning complex ideas into writing that actually connects with people. He writes about content strategy, AI, and what it takes to make marketing feel less like marketing.