40+ AI SEO Prompts for Strategy Building and Content Creation

AI SEO prompts are specific instructions given to AI tools to help plan, create, and optimize content for search engines. They help you brainstorm ideas, organize structure, and experiment with strategies for niche needs. 

Marketing teams have changed how they create content. According to a McKinsey survey, 78% of organizations now use generative AI in at least one business function, yet many use these tools at a fraction of their potential, generating posts and making surface-level edits without moving organic traffic.  

Better prompts are a part of the fix, alongside built-in brand controls, SEO scoring and end-to-end workflow orchestration for SEO content generation that a platform like Typeface enables. 

As part of our AI SEO series, we've created a focused, copy-and-paste prompt library for you. To learn how these prompts fit into a complete AI SEO workflow, from research to publishing and refresh, start with the pillar guide: How to Use AI for SEO Content: The Complete Guide. 

How is SEO changing? 

Algorithm updates have reshaped SEO. Google's March 2024 core update targeted content lacking genuine expertise, and a May update expanded AI overviews. Success now depends on content that shows deep subject-matter expertise, real-world experience, and authoritative knowledge — all E-E-A-T signals AI can help strengthen. 

40+ AI SEO prompts for content creation and strategizing 

1. AI SEO prompts for keyword research 

1. Generate X keywords for [topic] that would be relevant to [target audience]. 

2. Generate X low-competition, high-volume keywords for [topic or theme] that align with [search intent] and are ideal for ranking in [industry]. 

3. Generate X longtail keywords with high search volume and low competition, all related to [topic]. 

4. Generate X keywords for optimizing this [define content type, like product description, web copy, blog] on [topic]: [Add content] 

5. Generate a list of X high-volume search terms that [target audience] will use when researching [product/service/brand]. 

6. Analyze this list of topics and generate X search terms that could enhance enterprise SEO for each: [Add topics]  

7. Identify X keyword opportunities that map to the buyer’s journey stages (awareness, consideration, decision) for [topic]. 

8. Create a list of X keyword clusters that group together semantically related search terms for [topic]. 

9. Generate X keywords that align with [seasonal trends, emerging industry topics, or competitor gaps] for [topic]. 

Here’s the prompt we added: “Generate a list of 20 high-volume search terms that tech enthusiasts will use when researching smart home devices.” 

And here’s the list of keywords Typeface came up with: 

2. AI SEO prompts for content ideation and planning 

1. Generate X content ideas for a [content type] on [topic/theme] that would resonate with [target audience], incorporating the following keyword(s): [Add keywords]. 

2. Create a content calendar for the next [timeframe] focused on [topic], ensuring each piece is optimized for [keywords] and supports [marketing goal]. 

3. List X blog post ideas on [topic] that would attract [target audience], strategically integrating [keywords] to maximize search visibility. 

4. Suggest X pillar page topics for [subject or theme], ensuring they cover [keywords]. 

5. Generate a list of X content ideas that guide [target audience] through the buyer’s journey (awareness, consideration, decision) while optimizing for [keywords]. 

6. Generate X comparison-style content ideas that highlight the benefits of [product/service] versus competitors, using [keywords] strategically. 

7. List X trending content ideas for [topic], optimized for [keywords], ensuring alignment with [seasonal trends, emerging industry topics, or viral discussions]. 

8. Identify X evergreen content topics for [topic] that continuously generate traffic and maintain SEO value, incorporating [keywords]. 

9. Develop X FAQ-style content ideas that directly answer common [target audience] questions about [topic], incorporating [keywords] for featured snippet optimization. 

Here’s the prompt we added: “Identify 10 evergreen content topics for personal finance that continuously generate traffic and maintain SEO value, incorporating budgeting tips, saving strategies, and financial planning.” 

And here are the content ideas Typeface came up with: 

3. AI SEO prompts for creating SEO content outlines 

1. Generate a detailed SEO outline for [content type, like blog post, landing page, whitepaper] on [topic], optimized for [keywords] and targeting [search intent]. 

2. Create an SEO content outline for a [word count]-word [content type] about [topic], ensuring it includes [keywords] and follows a structured heading hierarchy (H1-H6). 

3. Develop a comprehensive SEO content outline for a pillar page on [topic], covering [core subtopics] and integrating [keywords]. 

4. Create a structured SEO content outline for [content type] that answers [target audience]'s most common questions about [topic]. 

5. Create an SEO content outline for a comparison article that helps users decide on [topic] while incorporating [keywords]. 

6. Generate an SEO-friendly content outline for a listicle that ranks well for [keywords] and follows best practices for featured snippets. 

7. Create an SEO content outline for a FAQ-style page on [topic], structuring it with question-based headings optimized for featured snippets and voice search using [keywords]. 

8. Create an SEO content outline for a landing page focused on [topic], ensuring strong H1-H2 structure, keyword placement, and CTA optimization with [keywords]. 

9. Create an SEO content outline for a news or trend-based article about [topic], ensuring it targets timely and evergreen keywords like [keywords]. 

Here’s the AI writing prompt we added: “Develop a comprehensive SEO content outline for a pillar page on digital marketing strategies, covering content marketing, social media advertising, email campaigns, and SEO optimization and integrating these keywords in the H2 and H3 subheadings: online marketing, digital outreach, and effective advertising techniques.” 

And this is the content outline generated by Typeface: 

4. AI SEO prompts for refining content 

1. Improve the readability and structure of this content on [topic], ensuring it follows a clear heading hierarchy (H1-H6) and incorporates [keywords] naturally: [Add content] 

2. Refine this content by optimizing it for [specific search intent], improving keyword placement, and making it more engaging for [target audience]: [Add content] 

3. Analyze this content and suggest on-page SEO improvements, including meta title, meta description, keyword density, and internal linking opportunities for [keywords]: [Add content] 

4. Enhance the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) of this content on [topic], while optimizing for [keywords]: [Add content] 

5. Improve the introduction for this [content type], ensuring it has a compelling hook, strong keyword placement, and aligns with SEO best practices for [topic]: [Add content] 

6. Restructure and refine subheadings in this content to improve clarity and SEO value, while incorporating [keywords] in an organic way: [Add content] 

7. Adjust the tone and style of this content to better match [brand voice, industry expectations]: [Add content] 

8. Improve the conclusion of this [content type], making it more actionable, compelling, and optimized for [keywords]: [Add content] 

Here’s the prompt we added: “Improve this introduction for an eBook on entrepreneurial success, ensuring it has a compelling hook, strong keyword placement, and aligns with SEO best practices: [Are you ready to unlock the secrets of entrepreneurial success? In a world where innovation and adaptability dictate business survival, mastering the art of entrepreneurship is a journey filled with both challenges and rewards. Whether you're a seasoned business owner or a budding visionary, this eBook is your roadmap to navigating the complex landscape of modern entrepreneurship. Packed with insights from industry leaders, proven strategies, and actionable tips, it empowers you to overcome obstacles, capitalize on opportunities, and propel your business to new heights. Begin your journey into entrepreneurial mastery and transform your ambitions into reality.]" 

And here’s the polished version of the introduction generated by Typeface: 

5. AI SEO prompts for generating meta tags 

1. Suggest multiple variations of SEO-optimized meta titles and descriptions for a [content type] on [topic], incorporating [keywords]. 

2. Create X meta titles and descriptions for a webpage focused on [topic], ensuring it follows SEO best practices and includes [keywords] naturally. 

3. Write an engaging meta title (under 60 characters) and a meta description (under 160 characters) that encourage clicks for a page about [topic], optimized with [keywords]. 

4. Generate a set of X meta tag options for a product page about [product/service], ensuring SEO-friendliness and conversion optimization with [keywords]. 

5. Optimize existing meta tags for this content on [topic], making them more click-worthy while maintaining strong keyword integration for [keywords]: [Add meta tags] 

Here’s the prompt we added: “Write an engaging meta title (under 60 characters) and a meta description (under 160 characters) that encourage clicks for a page about plant-based diets, optimized with vegan nutrition, healthy eating.” 

And here’s the meta title and description generated by Typeface: 

Improve your SEO performance with AI 

Traditional SEO tactics must evolve as AI becomes part of search. Typeface unifies research, creation, optimization, and tracking, turning labor-intensive SEO workflows into streamlined processes that scale across markets and channels. 

Start a free trial to run these prompts inside Typeface.