Marketing with Intent: The Strategic Power of Agentic AI

Generative AI sparked a revolution in marketing content—but Agentic AI was what turned that spark into a scalable system. In this session, Chief Strategy Officer Robert Rose kicked things off with insights from a new white paper on the rise of AI-first workflows. He outlined how Agentic AI moved beyond simple automation to develop content, connect teams, and optimize marketing operations with intention. If your tech stack felt more like a collection of disconnected tools than a cohesive system, this session shows you what was next—and how to move toward scalable, intelligent workflows without losing what already worked.

Following the presentation, Robert sat down with Typeface marketing leader, Arushi Jain, for a thoughtful conversation about how Agentic AI was reshaping marketing leadership, team structure, and creative differentiation. Together, they explored what it really meant to implement AI-first strategies, where teams typically got stuck, and how to build momentum from day one. Whether you were just beginning your AI journey or looking to refine your approach, you walked away with practical guidance and a clearer vision for marketing's next evolution.

Key Takeaways:

• Understand how Agentic AI enables scalable, AI-first workflows that go beyond content creation

• Learn where marketing teams commonly get stuck—and how to overcome early challenges

• Explore strategies for maintaining brand differentiation and ethical responsibility in an AI-driven world

• Identify the leadership skills and team capabilities needed to thrive in the next phase of marketing transformation

Who should watch? Marketing professionals, content strategists, brand managers, creative teams, and business and innovation leaders looking to harness AI for marketing.

About the speakers:

• Arushi Jain, Sr. Director, Head of Product Marketing, Typeface

• Robert Rose, Chief Strategy Advisor, Content Marketing Institute