Agentic AI and the New Era of Marketing

Most marketing teams are still running on manual effort, scattered tools, and last-minute scrambles. And yet—by 2028, Gartner predicts that 15% of day-to-day work decisions will be made autonomously by AI agents.

That shift isn’t coming someday. It’s already underway.

This whitepaper is for marketing leaders who are done duct-taping their workflows together—and ready to build systems that are faster, smarter, and actually scalable.

Agentic AI isn’t just another tool. It’s a new way to work. One that surfaces hidden content, automates execution, and keeps your team moving without losing brand control.

What you'll get:

• What makes AI-first workflows different—and why they’re critical now

• How leading teams are cutting campaign timelines by up to 45%

• Why 80% of enterprise content goes unused—and how to unlock it

• The 5 must-have capabilities for scalable, agent-driven marketing

• A 30–60–90 day roadmap to launch with early wins and clear ROI

The teams that win won’t be the ones with the most AI tools. 
They’ll be the ones who redesign how content moves—and let AI scale what actually matters.