Typeface Academy

Craft single-touch email campaigns

Typeface Arc is an adaptive AI storyboard that reimagines campaign building for single-touch emails, multi-touch customer journeys, ads, and more. This guide covers how to use Arc to create, edit, and publish single-touch email campaigns.

This feature requires users to have access to Arc on the Enterprise plan. Contact sales to learn more. 

Set up your account 

Before you begin, it’s important to set up your account so anyone in your organization can quickly generate on-brand, high-quality content.  

Here are the key elements for personalized emails: 

Brand Kit 

  • Image Styles: Train Image Styles using uploaded imagery so that your emails have a cohesive and on-brand visual theme.  

  • Voices: Add a Voice that represents the way you typically speak for this channel, e.g. “Promotional Email Voice.” Note: while 10,000 words of training material is generally recommended to properly train a voice, Typeface supports a shorter word count for emails.  

  • Email HTML Layout: Arc creates content in your approved, professionally designed HTML templates. To learn how to set up your Brand’s HTML templates, see here.

Audiences 

  • Audience segments: Import or create Audience segments to refer to when creating content for Arc. You can either manually create an audience segment or import audience segments from Customer Data Platforms. 

Create a single-touch email 

Once your account is set up, go through the following steps to create a Single Touch Email campaign. 

Step one: Navigate to Arc using the left-hand menu in Typeface 

Step two: Click on ‘+ New Arc’ 

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Step three: Choose the ‘Single Touch Email Campaign’ option 

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Step four: Choose a Newsletter or a Promotional campaign 

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Step five: Describe your campaign and add additional context. Add details like:  

Newsletter 

Promotional 

  • The objective and KPIs: this could be driving sales, increasing awareness, driving engagement.   

  • The subject of your campaign: this could be the products or services you want to highlight. Including relevant information such as articles to summarize, features, important dates, etc.  

  • Newsletter Structure: Arc looks for details on your content strategy (such as tutorial focused newsletter on [product1, and product2] or recent brand updates.) 

  • Approved brand messaging and taglines 

  • The objective and KPIs: this could be driving sales, increasing awareness, driving conversions.   

  • The subject of your campaign: this could be a product or a service.  Including relevant product information such as features, pricing, etc.  

  • Offers: Arc looks for details of your promotional offers (such as Buy One Get One Free, or 50% off [product name])  

  • Approved brand messaging and taglines 

You can provide context to Arc through the text box, and through files or URLs. A best practice is to include:   

  • A campaign brief with your campaign's objective, strategy, call-to-action, tone

  • Links to resources like promotional web pages, blog posts, product descriptions, or landing pages 

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Step six: Confirm your personalization settings. Typeface Arc analyzes your campaign’s context to recommend an audience and pre-load a brand kit. Please review these elements to ensure the audience and brand messaging is accurate. 

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Step seven: Select an email layout to generate content in your brand’s layouts or templates. If you do not yet have layouts in your account, please work with your Customer Success Manager to set these up.  

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Step eight: Review themes for the campaign. You can think of a theme as hypotheses on core messaging that may resonate with an audience.  

Arc automatically creates one or more personalized themes based on your campaign context, product, offers, brand, and audience information. Note: Each theme generates one email (3 themes will generate 3 separate emails). 

Newsletter 

Promotional 

  • Review topics for the campaign. You can think of a topic as guidelines to inform your newsletter’s core structure and messaging that may resonate with your audience.  

  • Arc automatically creates one or more personalized topics based on your campaign context, brand, and audience information. Note: Each topic generates a section of the email (5 topics will generate a 5-part newsletter or combinations of those topics, based on your layout). 

  • Review themes for the campaign. You can think of a theme as hypotheses on core messaging that may resonate with an audience.  

  • Arc automatically creates one or more personalized themes based on your campaign context, product, offers, brand, and audience information. Note: Each theme generates one email (3 themes will generate 3 separate emails). 

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Step nine: Save the themes and click generate. Arc combines your brand personalization with your campaign context to effectively convey each theme in your email. This includes generating stylized images and text optimized for your selected layout.   

Typically takes around 3-5 minutes to generate your entire single-touch-email campaign. You will be notified by email once your Arc has been completed. 

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Editing emails

After you’ve generated your email, you can click on your email to view it. Click the pencil icon to enter Edit mode.  

Here are a few common edits you can make: 

  • See more variations: Arc generates a few options for you to choose from. Click the "Generated options" button in the header to see more email variations. 

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Text 

  • Explore variations of subject lines: click on the text block to see variations of that line and make replacements if you’d like. 

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Image 

  • Refine: click on an image to create variations of the current image, prompt for new images, change brand kit settings, edit the image, etc. 

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Modifying themes & re-generating content: if you want to change the core messages or themes, click the Copilot at the bottom of the screen and then select “Arc settings.” You can then provide additional context and/or modify the themes. Note: making modifications to themes will trigger the generation of a fresh set of emails. The previously generated variations will be available in the ‘Generated Options’ pane.  

Publish a single-touch email 

Once you’ve reviewed and approved your email, there are two easy ways to publish it: 

  • Publish each email separately via a connector like Marketo, Mailchimp, Klaviyo, and HubSpot.  

  • You can also download the email as an HTML or PDF by clicking “Publish” and “Download.”  

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Try it out 

Get started on crafting single-touch email campaigns. To learn the topics covered in this guide, try out the following: 

  1. Generate an email personalized to your goal, product, brand, and audience 

  1. Edit the subject line, body copy, and images as needed 

  1. Publish or download your email 

FAQs 

How do I set up a connector to publish emails? 

Please refer to the connectors documentation for detailed instructions. 

What are the most common customer use cases for single-touch emails? 

Our customers often create promotional, product launch, newsletter, and nurture emails. 

 

 

Need more help? Contact support@typeface.ai.