Typeface Expands Salesforce Marketing Cloud Integrations from AI-First Content Creation to Building Campaign Workflows



May 22nd, 2024 · 3 min read

At Salesforce Connections today, we are being spotlighted for our AI-first integrations to build campaigns in Marketing Cloud, designed to bring marketers into a new era of reimagined workflows and collaboration across the enterprise. This integration milestone builds on our recent introduction of Typeface Arc, built to move users from creating individual content with prompts to empowering them to create from idea to activation, by just describing a goal.  

Here is how marketers who use Salesforce can now take advantage of Typeface AI-first content workflows to accelerate their journey building in Marketing Cloud: 

Typeface Hub: 

  • Create dynamic content blocks in Content Builder  

  • Use audience and brand insights to tailor content 

 Typeface Arc:  

  • Refresh journeys with targeted and unique content in Journey Builder 

  • Preview and publish your finished journeys in one click 

  • Leverage best-in-class foundational models across all content types 

Typeface enables campaign-building AI workflows across the Salesforce ecosystem: 

  • Content Builder: The Typeface Content Block is accessible in Content Builder and unlocks access to on-brand AI content creation within your workflow. 

  • Journey Builder: Skip the step-by-step content creation.  Arc lets you create new journeys or import pre-configured journeys from Journey Builder. Create content that is targeted for each stage of the journey, from welcoming new subscribers to re-engaging dormants.  

  • Marketing Cloud: Our current integrations with Salesforce Marketing Cloud enable multichannel content creation with more to come. Coming soon, proactively adapting content from feedback and insights.  

Today our customers have achieved 3-5x social engagement lifts from Typeface high-fidelity product and lifestyle imagery; 57% productivity savings and 4x content output for digital ad campaigns in the automotive industry; 90+ markets to create specific web displays and lifestyle imagery in the electronics segment.  

Salesforce Connections: This year’s theme is the data and AI moment where it all clicks and we’re thrilled Typeface will be in the spotlight across the event – from a demo in the keynote and breakout session stages to the show floor. Check it out to learn more: 

  • Theater session not to miss: Telling stories is at the heart of human experiences — shaping how we perceive the world and connect with others. Learn how GenAI is helping marketing leaders reignite the joy of storytelling in their work and reconnect with their creative spark. Join Typeface product manager Dhruv Sood for insights on the 5 Reasons Gen AI is the next chapter in storytelling, Theater 3 (Campground, Level 3), Wednesday, May 22nd @ 1 PM – 1:20 PM. 

  • Come visit us at the Salesforce Connections Booth 215 or in the Cross-channel engagement booth in the Marketing Campground for a demo of our latest Typeface innovations and exciting marketing use cases.