Typeface Feature Focus: December 2025

Welcome back to Feature Focus! As we wrap up the year, we’re introducing more flexibility and scale across our platform. This includes all-new Adaptive Templates, key enhancements to Agent Studio and Video Agent, plus a new Typeface MCP Server. 

Let’s dive in → 

Introducing Adaptive Templates: Flexible, on-brand designs that instantly adapt to any campaign. 

For years, marketers have been limited by rigid templates and slow production cycles. Adaptive Templates remove these bottlenecks by turning your existing HTML and design language into a modular system of reusable components. In Typeface, you can upload ad layouts, email templates, or web designs from your existing files, and the platform will automatically identify key areas for AI generation—such as headlines, body copy, images, and calls to action. 

This allows you to tailor structures to any message and evolve campaigns without waiting on design or rebuilding templates. It offers creative freedom with built-in guardrails, giving you the speed of templates, the flexibility of design tools, and the confidence of always staying on brand. Adaptive Templates are available across Email Channels.

• Designs that adapt rather than constrain: Email Agent understands your existing HTML templates and helps you build new ones with Adaptive Templates. These include reusable blocks such as hero sections, calls to action, product highlights, and footers that can be assembled into new layouts in minutes.  

• Launch ads without design delays: Upload your brand’s ad layouts or generate new ones as needed. Ad Agent lets you scale a single creative across all audiences, languages, and ad formats automatically. Check out the getting started guide. 

Build purpose-designed Agents with greater control using Agent Studio 

The new Agent Studio introduces a more flexible and powerful way to create Agents tailored to your unique workflow. You can now choose between Conversational Agents for consistent, guided interactions or Workflow Agents that automate multi-step processes through an intuitive visual builder.  

By using a Workflow Agent, each step in a workflow can be configured with its own instructions, capabilities, and logic. This makes it easy to orchestrate detailed tasks, connect systems, and design repeatable processes with clarity. Agent Studio empowers teams to build, customize, and scale purpose-built agents that fit seamlessly into their daily operations. 

Turn long-form content into highlight reels in minutes with Video Agent 

We’ve expanded Video Agent’s capabilities, now powered by the latest Veo 3.1 model, to help teams create more with far less editing time. 

• Repurpose long videos into highlight reels: Video Agent can now turn long-form content such as webinars, keynote sessions, interviews, or event footage into short, campaign-ready videos in minutes. Marketers can upload one or more videos with speech, choose key themes, and the Agent will automatically extract the most relevant moments. It can summarize a single video or combine meaningful segments from multiple sources into a new highlight reel, creating a strong starting point for social content, newsletters, or internal storytelling. You can then add your own captions, transitions, copy, and styling to complete the final edit. 

• New storyboard view for intuitive editing: The updated storyboard view gives teams a clear, visual way to manage scenes. You can review each clip at-a-glance, reorder moments, fine-tune pacing, add or adjust transitions, and make edits through timeline controls. This provides a more efficient, transparent editing workflow without relying on advanced tools. 

Typeface Model Context Protocol (MCP) Server Line 

With the new Typeface MCP Server, teams can now connect Typeface directly to MCP enabled tools such as VS Code, Claude Desktop, and other third-party applications. Typeface can act as both an MCP client and server, enabling smooth two-way integrations that let users create and edit content without leaving their workspace. This architecture allows models and tools to interact with Typeface in real time.

For example, you can prompt another application like Claude to create an image or generate content using Typeface, and the request is handled instantly behind the scenes. The result is a more seamless workflow, faster creation, and deeper integration of Typeface into the tools teams already rely on every day. 

Typeface in the News 

• Signal Report: We launched the Typeface Signal Report, a data-driven look at how marketing leaders are adopting AI. The findings show how AI is reshaping teams, reducing agency spend, and speeding up campaign execution — with the biggest gains coming from teams that deploy AI agents at scale. The report also highlights the barriers holding others back and what it takes to move beyond pilot mode to real transformation. Access the full Signal Report here. 

• Effortless Podcast: Building in a New GenAI Category 

  This week on the Effortless podcast, our founder and CEO Abhay Parasnis shared what it takes to build early in a GenAI category that didn’t exist just a few years ago. He dives into how Typeface approaches product conviction, navigates fast-moving AI cycles, and co-builds with customers to keep pace with a shifting definition of product–market fit. 

That’s a wrap for December! Wishing you a happy and safe holiday season!