5 Must-Have Capabilities of an Agentic AI Marketing Platform

Agentic marketing introduces AI agents that help teams create entire campaigns within minutes rather than days. Promising speed, scale, low-cost-experimentation, and precise targeting, the agentic way adds value and enterprise brands have begun exploring its potential.

As agentic marketing platforms rapidly emerge, the first step for brands exploring AI-powered marketing is to understand the core features that make these platforms’ promises possible.

1. Multi-agent collaboration: Specialized AI agents work as a team, each handling distinct tasks like content creation, optimization, and performance analysis to produce sophisticated campaigns that evolve. 

2. Native integration: The agentic system and your applications work together to make content creation faster, easier, and more seamless. 

3. Multimodal capabilities: AI agents interpret and combine language, images, video, and audio to produce engaging multimedia pieces.  

4. Secure agent operations: Built-in governance, access controls, and human oversight ensure AI agents scale content safely, prevent misuse of sensitive data, and keep strategic decisions under human control. 

5. Brand and audience personalization: AI agents learn your brand voice, visuals, and audience preferences to produce content that resonates while adhering to messaging rules and regulatory requirements.  

1. Multi-agent collaboration 

Instead of expecting a single agent to do everything, an agentic marketing system assigns specific roles to each agent. This makes them faster and better at specialized work.

AI agents can handle complete workflows end to end, working like top-performing human teams but with far greater speed and scale. By taking on repetitive or high-volume campaign tasks, they reduce workload pressure and free human marketers to focus on strategic, creative, and high-impact decisions.

How it works with Typeface

Typeface’s AI marketing agents choreograph entire campaigns across channels: 

• Email Agent: Craft personalized email journeys 

• Ad Agent: Design banners and social ads 

• Video Agent: Produce social media reels and video snippets 

• Web Agent: Create landing pages, blogs, and web resources 

• Brand Agent: Ensure on-brand, compliant messaging 

• Agent Studio: Design, train, and build custom agents in a no-code environment 

You guide the system:  

• Train AI agents in your brand DNA: Teach agents to write and create like you—using your brand voice, leadership voice (e.g., CEO), channel-specific tone, and visual styles to produce recognizable, on-brand content. 

• Review and refine with AI assistance: Evaluate AI-generated content for accuracy, clarity, and quality, then polish it with expert assistance from our AI editor. 

• Control what gets published: Set up seamless review processes so only approved content moves to publishing.  

2. Native integration 

Agentic AI systems need access to data and context to create personalized, on-brand content. By connecting to organizational knowledge bases and other data sources through native integrations, they bring everything together into a single central location or knowledge graph.

Typeface works similarly, tapping, for example, into the ad layouts, images, and customer segments from your DAM, CDP, or CRM to create banner ad variations at scale. Integrating with your publishing or review platforms, it turns repetitive manual processes into a seamless automated pipeline.

The result: Content that performs, workflows that flow, and AI adoption that sticks. 

3. Multimodal content 

Like how the brain processes multiple sensory inputs, multimodal AI works with different types of content — text, video, audio, and video — simultaneously and generates content integrating these multiple formats.  

Say you’re launching a skincare serum. You give the agentic tool a product photo, a brief description (“lightweight formula for radiant skin”), and the target audience (health-conscious millennials). It analyzes keywords like “lightweight” and “radiant”, combines them with the visual context, and generates social ads showing glowing skin in natural morning light, website copy tailored to skincare enthusiasts, and a promotional video showcasing close-up product shots — all from a single multimodal prompt.  

Typeface’s AI is also multimodal, which means you can: 

• Speed up bulk production for campaigns requiring hundreds or thousands of assets like product descriptions, webpages, or global campaigns. 

• Engage with audiences in their preferred content format and make your content more accessible by providing different ways to consume the same information. 

• Produce content that’s normally time-consuming or technically complex, from short videos for social media to in-depth blogs for your business site.

4. Agentic governance 

Your AI agent can help you create a growth advantage by scaling content, but imagine discovering it has used confidential client information in a newsletter. With built-in governance and security, the agent would have operated safely. Incorporating these controls directly into your marketing platform prevents mistakes and misuse that can damage trust. And as agents become more independent, proper guardrails become even more critical. 

With Typeface, where governance is built-in, you’re equipped to manage agents safely with the right safeguards: 

• RBAC configuration: Granular access controls let certain users create custom agents. Each agent operates with the same permissions as the logged-in user, so it can’t do anything the user isn’t allowed to do. 

• Data access controls: Explicit permissions control which data sources agents can access, reducing their scope and security risks. 

• Human oversight: Agents are designed to check in with users at critical decision points, ensuring humans remain in control of strategic decisions. 

5. Brand and audience personalization  

AI can be trained on your brand guidelines to create content in your brand voice and visual style. With audience insights, it can also craft messages that resonate with specific segments.  

AI can also ensure content complies with your messaging rules, including regulatory requirements around the use of words or misleading claims. When evaluating marketing AI platform features for regulated industries in particular, compliance deserves a closer look to ensure content meets both brand and legal standards. 

Typeface is built for this challenge, even for highly regulated industries. With your inputs, our agents turn your brand guidelines into consistent, compliant content across channels.  

• Train AI on your voice: Provide your brand values and samples of blogs, social posts, or spokesperson messaging to capture your tone and channel-specific style. 

• Train AI on your visuals: Share your logo, colors, typography, and image styles to produce visuals aligned with your brand identity. 

• Share compliance checklists: Provide Brand Agent with your brand guidelines by connecting to where they’re stored, such as Google Drive or SharePoint, or by entering them directly. 

• Brand Agent adds an extra layer of protection: Rest assured that your Brand Agent is scanning for guideline violations and flagging potential issues before content goes live. 

• Human review remains essential: Copywriters and legal teams should review AI-generated content to ensure it’s polished and publication-ready. 

Set your organization up for AI success 

One of the earliest decisions you’ll make is identifying the agentic AI capabilities that can deliver long-term value. Typeface meets enterprise standards today while continuously evolving to lead marketing AI's next chapter.  

See the platform in action with a demo, talk to our team, or take a quick product tour today.